Digital Retail Media Leader Australia NZ
2 days ago
Welcome to Our Team
We are a dynamic and inclusive organization that values diversity, equity, and inclusion. Our mission is to create a better future for our consumers and the communities we serve.
About the Role
We're looking for an exceptional individual to join our team as a Digital Retail Media Leader Australia NZ. As part of our digital retail media team, you'll play a critical role in shaping our retail media strategy and driving business growth.
Your primary responsibility will be to plan, execute, and optimize retail media investments for all UL Business Unit Categories (Personal Care, Beauty, Home Care & Nutrition) at key e-retail accounts. You'll work closely with our retail media teams to understand their priorities, business processes, and calendar, ensuring that our retail media investments have the fullest impact for the shopper end-to-end.
- You will be expected to understand and articulate industry and customer insights, business results, and investment needs.
- You will co-lead Retail Media JBPs for all Business Units and retailers.
- This is your opportunity to drive more impact from retail media investment and deliver expertise to our customers that matches their capability in this space.
- You will create DSP, search, programmatic strategies for e-retail media partners and execute with the media agency.
- Interface with Customer Retail Media teams.
- Align with Category Strategy and Customer Sales teams on appropriate level of spend in Retail Media.
- Negotiate retail media investment.
- Integrate media and retail media across the path to purchase.
- Drive optimisation (in flight and ongoing) of retail media.
- Lead Retail Media reporting and effectiveness.
- You LOVE Digital Marketing with expertise in retail media, driving results through rigorous audience and investment optimization.
- You will champion an iterative way of working that enables continuous improvement - encouraging marketing that is fun, learns from failures and innovates every day to elevate Unilever's capabilities and execution.
- You are a connector, fostering customer intimacy by docking with field shopper marketing peers as a member of squads when required.
- Fully integrated into the wider Digital and Activation team to drive excellence in media planning, execution, and optimization.
- Relationships: Develop strong relationships with key contacts including agency partners, shopper marketing digital, content team, and sale teams to deliver against brand/portfolio objectives in retail media.
- Performance management: partner with measurement team, digital commerce and media optimization teams to iteratively improve retail media investment performance.
- Agency management: leadership and collaboration with shopper and media agency partners to ensure accountability and delivery on requirements.
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