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Digital Data Analyst

2 months ago

Thomastown, Victoria, Australia AKQA Inc Full time

Digital Data Analyst

At AKQA Inc, we recognize that analytics is a rapidly evolving field, supported by executive leadership and a global network. Our extensive data infrastructure empowers us to deliver a diverse array of services, including user experience analysis and advanced machine learning applications. Our clients are at the forefront of innovation, leveraging data to shape the future of their enterprises.

As a Digital Data Analyst, your primary responsibility will be to extract actionable insights from data, enhancing our clients' operational efficiency while ensuring their customers receive tailored and engaging experiences. You will collaborate with a multidisciplinary team of digital experts across strategy, creative, and technology sectors. Your role will involve leading the implementation of analytics solutions, utilizing platforms such as Adobe or Google Analytics, starting from a strategic measurement framework to execution and continuous improvement. Additionally, you will mentor junior analysts and cultivate strong relationships with clients and colleagues alike.

At AKQA, you will thrive in a dynamic and inclusive environment, surrounded by some of the industry's brightest talents. You will have ample opportunities for personal and professional growth within a creative and technologically advanced team, with access to ongoing development resources. Our flexible work model allows for a hybrid approach, balancing in-office collaboration with remote work.

KEY RESPONSIBILITIES

  • Develop a comprehensive understanding of client business objectives and challenges.
  • Employ a proactive mindset to identify problems, formulating hypotheses and deriving actionable insights from diverse data sets, including eCommerce and digital media.
  • Generate detailed reports and dashboards that provide clients with critical insights into their business performance.
  • Collaborate with technical teams to ensure seamless integration of data platforms.
  • Design, execute, and analyze A/B and multivariate testing strategies.
  • Set up and manage website tagging and analytics tools for site implementations, including custom events and metrics.
  • Prepare and deliver presentations to senior stakeholders, effectively communicating insights through data visualization techniques.

REQUIRED SKILLS AND ATTRIBUTES

  • Proven experience with Google Analytics, including implementation expertise.
  • Familiarity with Adobe Experience Cloud products such as Analytics, Target, Audience Manager, and Launch is preferred.
  • Experience with A/B testing tools like Optimizely is highly valued.
  • Understanding of campaign tracking methodologies.
  • Proficiency with Google Tag Manager and the broader Google 360 suite is advantageous.
  • Basic coding skills for data manipulation are beneficial.
  • Advanced proficiency in MS Excel is essential.
  • Experience with data visualization tools such as Tableau or Power BI is a plus.
  • Excellent communication skills, enabling you to convey insights confidently and narrate data stories effectively.
  • A positive, solution-oriented attitude, with a commitment to achieving optimal outcomes for all projects.