Head of Digital Transformation

1 week ago

Sydney, New South Wales, Australia ClearCompany Full time

Job Overview

The successful candidate will be responsible for driving the ecommerce and digital strategy to increase sales, deliver to KPIs and own the P&L across the digital channels including marketplaces.

Key Responsibilities:

  • Budgeting and Forecasting
    • Proactively drive traffic to the website and other channels to maximise sales, whilst maintaining brand integrity.
    • Drive online financial performance through regularly analysing sales performance, tracking of key targets, product trends and driving actions accordingly.
  • Online Store Trading
    • Implement digital channel strategies based on agreed brand objectives aligned with the brand marketing calendar.
    • Understand cross channel strategy, impact and contribution and suggest plan to optimise campaigns with 360-degree execution approach.
    • Work with the Marketing team on website content including copy writing, photography & video and the creative direction of the website aligned with brand guidelines.
    • Work with the Digital Operations Team on the CRO strategy and execution of A/B Tests, reporting on performance and implementation on any winning outcomes.
  • Cross Channel Strategy
    • Work closely with the Head of Marketing on the digital communication strategy and eDM planning for go-to-marketing / execution plan aligned with brand identity.
    • Work closely with the Marketing, Digital Marketing and CRM teams to drive the following digital outputs: email, database acquisition and retention, database segmentation and analysis, traffic management, SEO, SEM, retargeting and management of affiliate networks and all digital marketing spend with targeted ROI.
  • Merchandising and Planning
    • Work with the Planning Team on website inventory opportunities to optimise sales and ensure inventory levels are accurate.
    • Manage sample management for eCommerce photography, ensuring all product gets shot and managing style guidelines, ideal for online merchandising and marketplaces.

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