Social Media Manager

4 weeks ago

Homebush West, Australia Harris Farm Markets Full time
Job Title: Social Media & Content Manager

The Social Media & Content Manager plays a pivotal role in shaping the Harris Farm Markets social media strategy and presence across all platforms, while driving our content strategy across digital and in-store channels.

This role requires a collaborative and energetic individual who can work closely with marketing, ecommerce, digital media, buying, suppliers, retail ops, and Market Magazine by Harris Farm.

Key Responsibilities:

  • Create and execute a social media strategy across all channels for Harris Farm Markets and Market Magazine by Harris Farm, engaging target audiences and driving brand awareness.
  • Plan and conceptualize creative campaigns, executing them across platforms, and driving social strategies to improve brand awareness and channel growth.
  • Research, evaluate, and implement a social media management tool, and develop a UGC strategy.
  • Maintain brand look and feel across all channels.
  • Own the tone of voice throughout all customer communications.
  • Work closely with Market Magazine on content for the magazine and own the social media channels.
  • Copywriting for all marketing tactics, including social media, email, landing pages, website, and marketing collateral.
  • Weekly and monthly reporting on social media metrics, auditing what is working and not working to drive future strategy and content creation and engagement.
  • Develop and manage influencer/collaborator programs.
  • Liaise with the customer service team to assist with management and engagement of our community daily, including responses to comments and instant messages.
  • Own the creation of all content across the Harris Farm Markets business, from creative development to execution.
  • Collaborate with our in-house design team and digital media team to ensure content is consistent, relevant, engaging, and on-brand.
  • Work closely with our in-house chef to drive innovative recipe creation and jump on food trends.
  • Manage content calendar across the business.
  • Excellent organization skills to coordinate and manage supplier activations.

Skills Required:

  • 2+ years of experience in a marketing, social media, or creative/content role.
  • Excellent communication skills, including copywriting.
  • Proficient in content creation, photography, videography, editing tools, marketing tools, and analytics platforms.
  • Proficient in AI tool integration, natural language processing, and data analysis to streamline and enhance work processes.
  • Highly organized, collaborative, and attentive to details.
  • Ability to manage internal and external stakeholders to CEO level.
  • Be a creative and strategic thinker, thinking outside the box.
  • Enjoys working autonomously and diving into opportunities to make the role their own.
  • This role is not a typical 9-5 role, requiring flexibility to work outside standard hours.
  • Must have a can-do attitude and be a quick learner.
  • Be comfortable working in a fast-paced environment and multi-tasking.
  • Can demonstrate alignment with the Harris Farm Markets values.

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