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Digital Transformation Leader

2 months ago

Brisbane, Queensland, Australia EShopping Group Full time
About the Role

We are seeking a highly skilled and experienced Digital Transformation Leader to join our team at EShopping Group. As a key member of our leadership team, you will be responsible for driving our digital marketing efforts and leading our digital transformation strategy.

Key Responsibilities
  • Performance Media Strategy
    • Develop and execute comprehensive digital advertising strategies across multiple channels, including Google Ads, Facebook/Instagram Ads, and other platforms.
    • Monitor and optimize campaigns to ensure they meet target Key Performance Indicators (KPIs), particularly around Customer Acquisition Cost (CAC) and Marketing Efficiency Ratio (MER).
  • Budget Management
    • Allocate and manage digital marketing budgets across channels to maximize Return on Investment (ROI) while maintaining the 17% MER target.
  • Media Buying & Optimisation
    • Oversee the in-house media buying team, ensuring a balance between customer acquisition costs and lifetime value.
    • Conduct regular performance reviews and adjust tactics as necessary to optimize ad spend.
  • Customer Retention & Lifetime Value (LTV)
    • Develop and implement customer retention strategies, including loyalty programs, personalized marketing, and re-engagement campaigns.
    • Leverage customer data to create segmented marketing strategies that target specific customer groups with tailored messaging.
  • Lifecycle Marketing
    • Implement lifecycle marketing initiatives to increase customer repeat purchase rates and overall lifetime value.
  • Churn Analysis & Reduction
    • Analyze churn data to identify at-risk customers and develop strategies to reduce churn and improve retention rates.
  • Conversion Rate Optimization (CRO)
    • Lead the development and execution of A/B testing strategies to improve website conversion rates.
    • Collaborate with UX/UI teams to enhance site design, layout, and content based on user behavior and testing results.
  • Analytics & Heat Mapping
    • Utilize analytics tools (e.g., Google Analytics, Hotjar) to monitor user behavior and identify areas for improvement in the conversion funnel.
  • Checkout Process Improvement
    • Optimize the checkout process to reduce cart abandonment and improve overall conversion rates.
  • Performance Monitoring & Reporting
    • Establish dashboards and reporting mechanisms to track key metrics such as sales revenue, CAC, LTV, and MER.
    • Provide regular performance reports to senior management, with insights and recommendations for continuous improvement.
  • Data-Driven Decision Making
    • Use data to inform marketing strategies, making adjustments based on real-time analytics and performance trends.
  • Predictive Analytics & Forecasting
    • Implement predictive analytics models to forecast trends and customer behavior, enabling proactive strategy adjustments.
Qualifications
  • Proven Experience
    • At least 7-10 years of experience in digital marketing, with a strong emphasis on e-commerce.
  • Strategic Leadership
    • Demonstrated ability to develop and execute comprehensive digital marketing strategies that drive business growth.
  • Analytical Proficiency
    • Strong analytical skills with experience in data-driven marketing, including the ability to interpret complex data sets and make actionable recommendations.
  • Technical Expertise
    • Proficiency with digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Business Manager, Shopify, Klaviyo, and CRO tools like Optimizely or VWO.
  • Proven Track Record
    • A history of successfully managing and optimizing paid media campaigns, driving customer retention, and improving conversion rates.
  • Innovation & Creativity
    • A track record of innovative thinking and the ability to lead growth hacking initiatives that deliver measurable results.
  • Communication Skills
    • Excellent communication skills with the ability to articulate complex strategies and results to both technical and non-technical stakeholders.
  • Team Leadership
    • Experience leading and mentoring a digital marketing team, fostering a culture of innovation, collaboration, and continuous learning.