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Senior Data Analyst

3 weeks ago


Perth, Western Australia beBee Careers Full time
Marketing Innovation Expert
Are you a seasoned data analyst with a passion for innovation and growth? We're looking for an experienced professional to spearhead the development, execution, and optimization strategy for growing Agoda's new and emerging marketing channels.

About the Role

We are seeking a highly analytical and innovative individual to join our Marketing Innovations Team. As a key member of the team, you will conduct end-to-end analysis of large, complex datasets related to channel performance, user behavior, and market trends. You will translate raw data into actionable insights and develop hypotheses to rigorously evaluate campaign effectiveness and drive data-driven decisions for channel growth.

You will work closely with various business functions to identify opportunities, analyze, and interpret trends or patterns in complex data sets using different techniques and tools such as SQL or Tableau. Your exceptional writing and verbal communication abilities will enable you to clearly and concisely communicate complex findings, performance updates, and strategic recommendations to key stakeholders, including senior management.


Key Responsibilities
  • Spearhead the development, execution, and optimization strategy for growing Agoda's new and emerging marketing channels
  • Conduct end-to-end analysis of large, complex datasets related to channel performance, user behavior, and market trends
  • Develop hypotheses, design experiments (e.g., A/B tests), and build structured analyses to rigorously evaluate campaign effectiveness and drive data-driven decisions for channel growth
  • Partner closely with various business functions to identify opportunities, analyze, and interpret trends or patterns in complex data sets using different techniques and tools such as SQL or Tableau
  • Communicate complex findings, performance updates, and strategic recommendations clearly and concisely to key stakeholders, including senior management

Requirements

To be successful in this role, you will need to possess:

  • Extensive experience in Data Analyst position or otherwise in projects involving big data — preferably in the tech, e-commerce, or digital marketing industry
  • Data-driven approach: Strong analytical skills with the ability to analyze data, translate data into actionable insights, and generate impactful recommendations
  • Innovative problem-solving skills: The ability to tackle complex challenges in a non-linear fashion is essential
  • Strong communication skills: Exceptional writing and verbal communication abilities, with proficiency in creating impactful and visually appealing presentations
  • Stakeholder management: Ability to effectively communicate, influence, and persuade with different levels of stakeholders (including Senior Management)

Preferred Qualifications

A plus if you have experience in digital or social media marketing, hypothesis testing frameworks, statistical analysis, and using Python/R for data manipulation and analysis.