Digital Marketing Director
4 days ago
About Canva
Canva is a world-renowned design platform revolutionizing the way people create and communicate visually. Our mission is to empower everyone to bring their ideas to life, regardless of skill level or experience.
We're seeking an experienced Paid Social Leader to join our B2C Marketing Group, responsible for scaling our global paid social efforts and driving accelerated business growth across multiple product lines.
Key Responsibilities:
- Campaign Management - Develop and execute effective paid social campaign strategies to drive user acquisition, engagement, and retention.
- Intl Growth Teams Collaboration: Collaborate with international growth marketing teams to provide strategic input and optimize paid social brand efforts.
- Reporting and Analysis: Communicate accurate and timely weekly reports on campaign performance to the team and stakeholders.
- Subject-Matter Expertise: Stay up-to-date with industry trends and best practices in paid social marketing, providing expert advice and guidance to internal teams.
- Team Player: Participate in cross-functional projects and initiatives as needed, fostering collaboration and open communication throughout the organization.
Requirements:
- At least 6+ years of digital marketing experience, with hands-on experience running paid social campaigns.
- Deep knowledge of the digital landscape, including paid social audio, video, and platforms.
- Proven track record of working on international marketing campaigns and localized efforts.
- Experience collaborating with complex cross-functional teams and agencies to build integrated campaigns.
- Strong understanding of brand measurement tools and campaign optimization strategies.
What We Offer:
- A competitive salary and equity package that rewards your hard work and contributions.
- Inclusive parental leave policy and flexible leave options to support your personal and professional goals.
- An annual Vibe & Thrive allowance to prioritize your wellbeing and career development.
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