Acquisition Marketing Leader

3 days ago

Sydney, New South Wales, Australia beBeeDigital Full time $100,000 - $120,000
Job Title

We are seeking a highly ambitious Digital Marketing Manager to lead customer acquisition and drive strategic growth for our business.

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  • Champion performance marketing in Australia, working with our in-house agency to scale acquisition efforts on key paid channels, including Google, TikTok, Facebook, Instagram and YouTube.
  • Lead paid social content efforts, including high-impact levers such as creative, post-click experience and algorithmic optimisations. Constantly iterate on content to maximise CACs and conversion rates.
  • Establish a continuous test-measure-learn process to optimise paid social content performance. Collaborate with local content and regional online marketing teams to test new ad formats, messaging, and targeting, scaling effective strategies and uncovering winning content.
  • Monitor campaign performance to derive actionable insights, maintaining a regular reporting cadence and tracking KPIs.
  • Work with the regional product marketing team to scale a highly successful referral program that drives customer advocacy and viral growth.
  • Build and manage partnerships that support customer acquisition goals, working closely with external platforms and brands to create joint initiatives and offers.
  • Develop strategies for building, growing and converting new sign ups and app downloads.
  • Partner with the content and creative team to drive campaign ideation, copywriting, and creative assets that resonate with target audiences across digital channels.
  • Stay ahead of industry trends and platform updates to ensure we are always using best practices and pushing the limits in acquisition marketing.
Required Skills and Qualifications
  • 4+ years in a high intensity growth marketing or performance marketing role, with a proven track record of driving customer acquisition across digital channels.
  • Highly skilled in data analysis, using insights to drive better strategies and inform key decisions.
  • Experience scaling paid campaigns on platforms such as Google, Meta, YouTube, and TikTok.
  • Strong experience working on successful partnerships with sound unit economics.
  • Value the importance of creative in performance marketing and have worked closely with creative teams to develop high-performing / scaled up ads.
  • Demonstrated use of Generative AI tools to develop new or improve workflows, enhance productivity, and drive efficiency at scale.
Benefits

We offer competitive compensation based on your performance, career progression paths, opportunities to take on greater challenges, work-from-anywhere benefit, and an inclusive environment where feedback is valued.

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