Digital Analytics Strategist

2 months ago

Sydney, New South Wales, Australia Woolworths Group Full time
About the Role

We are seeking a highly skilled Digital Analytics Lead to join our team at Woolworths Group. As a key member of our digital analytics team, you will play a critical role in driving business decisions through data-driven insights.

Key Responsibilities
  • Partner with cross-functional teams to deliver insights that optimize the web and app digital experience.
  • Proactively analyze and identify opportunities to increase website conversions across different propositions, marketing channels, and customer cohorts.
  • Provide optimization opportunities to drive increased uptake of various propositions, e-commerce revenue, and engagement, liaising with the CRO team for testing opportunities.
  • Identify opportunities to create efficiencies, automation, process changes, and removal of low/no-value elements.
  • Ensure data collection is robust through ongoing tagging, ensuring accurate data is available, and liaise with the data implementation team to resolve any issues.
  • Advocate for analytics and work with other teams to ensure they consider analytics when developing new features.
  • Provide thought leadership to other analysts in the team on digital measurement and analytics techniques.
Requirements
  • Proven ability to identify and deliver CX and targeting improvements that drive commercial outcomes.
  • Sound knowledge of Adobe Experience Cloud products, particularly Adobe Analytics.
  • Highly proficient in data query and manipulation (advanced level SQL).
  • Excellent interpersonal skills and strong data visualization and communication skills (both written & verbal) - ability to translate complex findings and results into a compelling narrative.
  • Demonstrated ability to influence, establish, and maintain strong relationships.
  • Ability to prioritize and manage competing priorities.
About Us

Woolworths Group is a global business with endless career possibilities across every discipline. We're committed to creating better experiences together for a better tomorrow. Our team members are at the heart of everything we do, and we're always looking for ways to support your career journey and reward great work.

We're a proud part of the Woolworths Group – 200,000+ bright minds, passionate hearts, and unique perspectives working together connected by a shared Purpose – 'to create better experiences together for a better tomorrow.'

We recognize the value our team's diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems.

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