Marketing Campaign Specialist

1 week ago


Melbourne, Victoria, Australia Easygo Full time
Company Overview

Easygo is a prominent service provider to top-tier brands in the iGaming industry, including Stake.com, Kick.com, and Twist Gaming.

About the Role

We are seeking a skilled Retention Marketing Manager to join our team. This role will be responsible for developing and executing retention marketing campaigns across multiple channels, including email and SMS.

Job Description
  • Coordinate all Turkish-based communication and content to enhance customer experience and stages of the customer lifecycle.
  • Recommend and develop optimal plans for campaign delivery, format, and platform to grow profitability.
  • Enhance customer lifetime value, reduce churn, and implement relevant CRM strategy in the Turkish market.
  • Collaborate with content and marketing teams to identify promotions and timelines.
  • Work closely with acquisition teams to maximise growth of campaigns in relevant markets and company vision to launch into new markets.
  • Research and source relevant content to communicate with customer base.
Requirements
  • Strong retention marketing knowledge and skills.
  • Passionate team player with ability to work across departments.
  • An eye for detail, enhancing customer experience through top-line communication.
  • Fluent in Turkish and English, both written and spoken.
  • Experience working with creative teams to prepare visual assets for campaigns.
  • Detail-oriented and well-organised, able to prioritise and consider broader implications.
  • Ability to manage complexity and progress multiple tasks simultaneously.
Benefits
  • Daily catered breakfast and snacks.
  • Massage Wednesdays.
  • Team budgets for lunches and activities.
  • Fun office environment with pool tables, table tennis, and gaming consoles.
  • Learning & Development platform with over 9,000 courses.
Estimated Salary: $90,000 - $110,000 per annum

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