Chief Marketing Officer
2 weeks ago
Job Summary
\We are seeking a skilled and experienced Marketing Leader to drive our business growth through innovative marketing strategies.
\This is a leadership role that requires a strong track record of success in developing and implementing marketing campaigns, as well as building and leading high-performing teams.
\The successful candidate will have a deep understanding of the gaming industry and be able to develop and implement effective marketing strategies to drive visitation frequency and revenue growth.
\About the Role
\- Develop and implement marketing campaigns to drive visitation frequency and revenue growth for mass and high-value gaming customers.
- Set the promotional strategy for the business in close conjunction with senior leaders.
- Provide sound marketing plans to support the operations teams to grow the local and domestic market.
Requirements
\- Extensive experience in marketing within a gaming or similar organisation, preferably in a regulated environment.
- Natural leadership style that embodies strategic thinking, project management and innovation.
- Excellent ability to produce end-to-end customer promotions in a fast-paced environment.
About You
\This role requires a leader who can drive success through integrated marketing campaign development and implementation, as well as promotional marketing, new media/interactive marketing, lifecycle marketing and CRM.
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