Strategic Marketing and Business Development Lead

6 days ago

Melbourne, Victoria, Australia MinterEllison Full time

Location: Australia

Contract Type: Permanent

MinterEllison is one of Australia's largest law firms, with nearly 200 years of business history. We are known for our legal and consulting expertise, as well as our inclusive and authentic character. Our purpose is to create sustainable value with our clients, people, and communities. This means we have a proud history of providing excellence to our clients, nurturing our people, and giving back to the communities in which we live and work.

We value excellence, curiosity, and collaboration. Our clients rely on us for our responsive and commercial approach. We have clients from various sectors, including government departments and agencies, private and publicly listed companies, and small and large businesses in Australia and overseas.

MinterEllison's Consulting Services are leading strategic advisors ready to design, develop, and operationalise with clients. Businesses need integrated capabilities to solve complex organisational problems. We have brought together a team of experts with deep industry knowledge and commercial experience who are focused on designing, developing, and operationalising solutions in the service areas of Technology, Cyber Security, Risk & Regulatory, Legal Optimisation, Education, and ESG.

As a valued employee, we will also provide you with a wide range of benefits. To view our benefits, please copy this link into your browser www.minterellison.com/-/media//Minter-Ellison/Files/Careers/MinterEllison-Employee-Benefits-2024.ashx

Purpose of the Role
To lead and manage the delivery of marketing and business development strategies in the Consulting Solutions (CS) Line of Business to achieve market-leading brand, share, and relationships in the firm's chosen markets and industries.

Duties & Responsibilities
The main areas this position is responsible for include:

  • Lead the CS Line of Business (LOB), working collaboratively with senior leaders including LOB Managing Partner (MP), Business Unit Leaders (BULs), and other client-facing professionals in the development and implementation of firm-wide, integrated marketing and business development plans, including identifying meaningful avenues to profile the firm's expertise, proactive development of pipeline pursuits, and target opportunities that support the achievement of the business strategy.
  • Support Partners to assess sales opportunities, value propositions, solution development, formulate client responses, and manage key pursuits to support growth objectives.
  • Provide leadership, coaching, feedback, and development to Client & Market Growth (CMG) team members, building a high-performance culture where team members are engaged and inspired to work to their full potential, including as part of the broader CMG team.
  • Role model collaboration across teams and work in partnership with CMG senior leaders and teams to achieve shared goals and optimise client and stakeholder outcomes that lead to the creation of better business solutions and outcomes.
  • Collaborate with the CS Business Operations Leadership Team (BOLT) team members to support the CS LOB MP and CS BULs deliver strategic objectives.
  • Use data to identify strategic trends, insights, opportunities, share learnings, and drive informed decisions and solutions on marketing strategy and planning.
  • Support Partners to engage with and deliver on the firm's industry strategy and collaborate effectively on key whole-of-firm cross-cutting themes.
  • Measure, assess, and report on the effectiveness of marketing and business development initiatives, including identifying trends and opportunities for improvement in future activities/programs.
  • Actively build and foster collaborative and trusted relationships with internal and external networks.
  • Support the growth of business development skills across the client-facing professionals through formal and informal coaching and guiding of interactions with clients and networks.
  • Provide thought leadership on strategic projects and share insights from internal and external networks to craft insights, advice, and solutions that deliver commercial value for our clients and stakeholders.

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