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Skincare Brand Paid Media Strategist

1 week ago

Gold Coast, Queensland, Australia Virtual Coworker US Part time
About Us

We are Virtual Coworker US, a company dedicated to empowering women of color by celebrating and enhancing their natural beauty. We are seeking a skilled Skincare Brand Paid Media Strategist to join our team.

Key Responsibilities
  • Develop and execute paid media strategies across platforms, including Facebook, Instagram, and TikTok.
  • Manage advertising budgets to maximize ROI while meeting campaign objectives.
  • Collaborate with internal teams to create compelling ad creatives and copy.
  • Optimize campaigns based on performance data and insights to improve effectiveness.
  • Monitor key performance indicators (KPIs) such as CTR, CPC, CPP, and ROAS, and provide actionable recommendations.
Requirements
  • Proven experience in managing and optimizing paid media campaigns across various platforms.
  • Strong understanding of Meta Ads Manager, Google Ads, TikTok Ads, and other digital advertising tools.
  • Knowledge of the Facebook sales funnel and strategies for each stage (awareness, consideration, conversion, and retention).
  • Exceptional copywriting skills to create engaging ad content.
  • Strong analytical skills with the ability to interpret data and make informed decisions.