Content Strategist for User Experience

2 days ago

Sydney, New South Wales, Australia SBS Full time

SBS is one of the world's most unique and innovative media organisations, producing trusted, meaningful and engaging content that exists for all Australians to inspire, support and celebrate the diversity of our multicultural society.

Our purpose has reflected and explored the evolving diversity of Australia, investing in initiatives to deepen its connections with communities, sharing their stories and giving a voice to those often unheard, with the aim of increasing understanding and respect of the differences that make up Australia.

We adopt human-centred design principles that let our audiences guide the product, curation and engagement strategies, as we help users navigate the breadth and depth of our diverse and evolving catalogue. Our product roadmap ensures SBS On Demand is stable and accessible, supporting scale with features that encourage content sampling, allowing for tactical user retention activities whilst meeting commercial objectives.

The Content Strategist for User Experience works cross-functionally to guide onboarding and user retention initiatives for SBS On Demand. Through extensive cooperation with diverse stakeholders, they will ensure that engagement objectives are central to the SBS On Demand product and curation strategy, aligned to the broader SBS content and marketing strategies.

A strong analytical mindset will derive actionable insights, benchmarking the effectiveness of product features, translating them into meaningful improvements that reduce user churn, build loyalty and increase return on investment. They will lead a dynamic team of engagement specialists and data analysts, leveraging them to share a deeper understanding the product, and what ways we can improve loyalty.

Reporting into the General Manager, SBS On Demand this role will see you lead a team of six specialists:

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