Director of Creative Strategy

22 hours ago

Melbourne, Victoria, Australia beBeeCommunications Full time
About the Role

We are seeking a Strategy Director to join our team. This is an exciting opportunity for someone with a strong understanding of communications strategy development, media connections planning, and the media planning and buying landscape.

The successful candidate will be responsible for designing actionable communications strategies in collaboration with internal/external agency partners. They will provide tangible direction that brings the strategic direction to life in media, acting as a guardian for ensuring that strategic thinking is reflected in tangible campaign outcomes.

Key Responsibilities
  • Drive Strategic Discipline: Design and implement communications strategies that meet client objectives. Identify target audience profiling and recommendation development, consumer journey mapping, insight & strategic territory identification, comms architecture design, media platform & principle development, topline media channel selection & orchestration, measurement framework development.
  • Client Team Member: Position yourself as a valued member of the client team across your assigned client portfolio. Balance core accountabilities as a specialist resource while fostering positive and productive ways of working with agency peers across assigned clients.
  • Identify Opportunities: Play an active role in identifying the local 'big bet briefs' that present opportunities to deploy our strategic process or the potential for award-worthy work.
  • Audience Champion: Be the champion of the client's target audience, actively delivering to Carat's Pioneering People proposition.
Requirements
  • Strong Capabilities: Have a strong understanding of the capabilities of both industry and proprietary tools and systems used within dentsu, able to guide junior team members on the outcomes they can support.
  • Collaboration: Integrate and collaborate across an end-to-end response to brief to ensure the strategic direction is reflected in tangible campaign outcomes.
  • Productive Ways: Foster positive and productive ways of working with agency peers across assigned clients.
  • Proactive Engagement: Identify and proactively manage the appropriate engagement from senior team members across the client portfolio.
  • Optimistic Attitude: An optimistic attitude, able to positively and proactively contribute to the shape of the discipline, team, and agency in a fast-moving industry.
About You

You will be a motivated individual with excellent communication skills and experience in developing communications strategies. You will be comfortable working in a dynamic environment and have a passion for innovation.

What We Offer
  • Flexibility: Real flexibility to work when and where you feel most productive.
  • Giving Back: The opportunity to give back with dedicated volunteer leave and our whole-company event, One Day for Change.
  • Wellness: 5 weeks annual leave after 2 years of service and 3 whole company Wellness days off per year for you to switch off and take your day, your way.
  • Career Development: Career Development and Learning & Development opportunities, including access to our global online dentsu University.
Our Culture

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners, and communities.

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