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Marketing Team Lead

2 weeks ago

Brisbane, Queensland, Australia City Beach Full time
About the Job

We are excited to offer a unique opportunity for a Marketing Team Lead to join our team at City Beach. As a key member of our marketing department, you will be responsible for leading the development and implementation of innovative social media strategies that elevate brand awareness and drive conversions across our channels.

You will oversee the creation of on-brand content and platform-specific strategies that align with our brand strategy while deeply connecting with our evolving Gen Z audience. Your success in this role will come from your passion for driving customer engagement through the creation and execution of impactful, trend-savvy content and messaging.

Key Responsibilities:

  • Develop and implement a global social media strategy that supports brand goals and international growth
  • Lead and mentor the Social & Influencer teams, fostering a collaborative, high-performance culture
  • Oversee the creation of on-brand content (videos, graphics, stories) tailored to Gen Z and optimized for platforms like Instagram, TikTok, and YouTube
  • Manage content calendars and platform-specific strategies aligned with cultural trends

Requirements:

  • 5+ years of experience in Social Media Management, with proven team leadership and results
  • Tertiary degree in marketing, communications, or related field
  • Strong understanding of Gen Z culture, trends, and behaviours
  • Creative and analytical skills in content creation and performance analysis
  • Natural leader with the ability to inspire and collaborate across teams