Senior Digital Marketing Specialist

2 weeks ago

Melbourne, Victoria, Australia beBeeDigitalMarketing Full time $108,000 - $144,994

Job Title: Digital Marketing Manager

We are seeking a talented Digital Marketing Manager to join our team. As a key specialist in managing performance media and owned digital channels, you will play a critical role in enabling people to purchase ANZ products that meet their needs.

Your main responsibilities will include:

  • Managing digital marketing media activity to attract prospective customers onsite by providing seamless digital experiences
  • Briefing and overseeing campaign asset production to support relevant digital campaign delivery
  • Developing audience segmentation strategies across onsite and offsite environments incorporating test and learn approach
  • Engaging customers through personalised on-site experiences to help them navigate through the digital journey
  • Pulling relevant digital levers through ongoing optimisation and testing to deliver sales and leads targets
  • Collaborating with the Advertising and Strategic Marketing teams to ensure marketing campaigns have maximum impact on acquisition

To be successful in this role, you will ideally bring:

  • Extensive experience in digital marketing preferably with Finance or service industry experience
  • Deep knowledge of digital channels and platforms which maximises overall digital execution, innovation and delivery of digitally led customer and commercial outcomes
  • Proficiency in managing digital marketing, website personalisation or targeted marketing, creative development & production
  • Experience with sourcing and analysing data, drawing insights, performance reporting and campaign optimisation
  • Strong stakeholder management and influencing skills
  • Commercially savvy with strong results focus
  • Strong experience working with or within advertising agencies to develop and manage campaigns that meet business objectives
  • A growth mindset, resilient nature, and an ability to cope and support others during uncertainty

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