Strategic Marketing Associate

4 days ago

Sydney, New South Wales, Australia beBeeCareer Full time
About the Position

The role of Marketing Business Partner is a strategic collaboration position responsible for delivering impactful, multi-channel marketing initiatives across service and non-service areas.

Focused on lead generation and brand engagement, this position plans, executes, and optimises campaigns that attract and convert clients, while ensuring all activity aligns with CPA's values and organisational goals.

  • This includes partnering with key stakeholders to design and deliver lead generation campaigns from concept through to execution.
  • Building and launching new marketing campaigns that drive high-quality enquiries and conversions.
  • Ensuring campaigns are targeted to attract the right leads, aligned with service capacity and eligibility criteria.
  • Creating supporting communications and content, including landing pages, brochures, and email sequences.
  • Maintaining campaign performance using CRM and analytics tools, reporting on KPIs such as conversion rates and cost per lead.
Key Responsibilities

The Marketing Business Partner will be responsible for:

  • Representing CPA at expos and events, managing logistics and post-event evaluation to measure engagement and ROI.
  • Managing multiple projects in a fast-paced, purpose-driven environment.
  • Maintaining strong stakeholder engagement and business partnering skills.
  • Developing and implementing effective marketing strategies.
About You

To be successful in this position, you will need:

  • 5+ years' experience in marketing and communications, with a strong focus on lead generation and campaign delivery.
  • A proven ability to manage multiple projects in a fast-paced, purpose-driven environment.
  • Strong stakeholder engagement and business partnering skills.
  • Proficient in CRM, marketing automation, and analytics platforms.
  • Commercially minded with excellent strategic planning and reporting capabilities.
What We Offer

We offer a range of benefits, including:

  • Access to a tax-free meal, entertainment & venue benefit card valued at $2650 per year.
  • Flexible ways of working - compressed hours, working from home options, flexibility surrounding hours.
  • 12 weeks paid parental leave and 2 weeks paid partner leave.
  • 3 additional leave days each year (conditions apply).
  • 100 per year well-being allowance that you can use to enhance your wellbeing.
  • Discounted gym membership for you and your family.
  • Employee Assistance Program.
  • Paid Employee Referral Bonus Program.

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