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Growth Marketing Manager

2 weeks ago

Sydney, New South Wales, Australia Cashrewards Full time
Cashrewards: A Leader in Performance Marketing

At Cashrewards, we're looking for a skilled Growth Marketing Manager to help drive business growth through performance marketing. As a key member of our team, you'll activate members with the right message at the right time and place, helping us expand our rapidly growing business.

Your Key Responsibilities
  • Lead user acquisition and retention efforts across key digital channels—Google Suite, Programmatic, and Social—with experience in additional channels being a plus.
  • Manage multi-channel campaigns from end-to-end across one or more of the following platforms: Search, Programmatic, Social, Influencers, Affiliates, Publishers, and App Store.
  • Track, manage, and optimize performance and large-scale investment to achieve key objectives including new member acquisition, monthly active users (MAU), cost-per-acquired customer (CAC), and cost per retained member (CRM).
About the Role

You will be responsible for developing prioritized channel roadmaps and conducting ongoing experiments to deliver continuous improvement.

Requirements
  • Demonstrate the effectiveness and value of digital marketing campaigns through in-depth analysis, reporting, and presentations.
  • Brief in-house creative teams to design high-quality creative, content, and landing pages to support growth marketing campaigns.
  • Collaborate with the wider marketing team to develop innovative marketing campaigns, retail events, and custom solutions for merchant partners.