Director of Strategic Product Development

2 days ago

Maitland, New South Wales, Australia beBeeMarketing Full time $110,000 - $175,000
Product Marketing Manager

The role of Product Marketing Manager involves leading go-to-market strategies that connect the value of our solutions to the needs of healthcare providers, patients, and clients. This position requires developing compelling product positioning and messaging that resonates with target audiences, aligns with market trends, and drives measurable business outcomes.

Main Responsibilities:
  • To execute a product marketing strategy that supports new product launches and feature enhancements – ensuring alignment from awareness through adoption and retention
  • To build and maintain strong relationships with internal teams to obtain in-depth expertise of partner needs, business insights, and market trends to create effective marketing programs
  • To conduct ongoing competitive and market research to identify trends and opportunities
  • To manage research initiatives on customer needs, beliefs, mindsets, and decision-making processes to inform and improve existing programs
  • To support the development of compelling messaging architecture, product positioning, and use cases across the portfolio
  • To develop and maintain buyer and user personas, understanding their needs, behaviors, and decision-making process
  • To ensure integrated launches for products, new product features, and product solutions – supporting the products' movement from awareness to adoption

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