Lifecycle Marketing Specialist

2 weeks ago

Sydney, New South Wales, Australia beBee Careers Full time

As a Lifecycle Operations Manager, you will play a critical role in driving customer engagement and retention at scale. You will collaborate closely with the Customer Success team to develop and implement strategies that enhance customer interaction and satisfaction across all lifecycle stages.

About the Role

This is a unique and high-impact role where you will work closely with various functions to deliver impactful marketing programs that resonate with our diverse customer base. Your expertise in data analysis, process optimization, and cross-functional communication will be instrumental in driving revenue growth and improving operational efficiency.

You will have the autonomy to lead key lifecycle marketing projects, establish scalable processes, and significantly influence our customer experience and revenue growth.

Key Responsibilities
  1. Data Analysis and Strategy Development: Work closely with the Customer Success team to implement comprehensive lifecycle marketing strategies that drive customer engagement and retention at scale.
  2. Customer Segmentation and Targeting: Develop and manage customer segmentation and targeting strategies to optimize customer journeys.
  3. Lifecycle Marketing Campaigns: Create and execute lifecycle marketing campaigns, including email and in-product messaging, to support and unblock bottlenecks across a customer's lifecycle.
  4. Process Optimization: Establish and document scalable processes for lifecycle marketing initiatives, ensuring efficiency and consistency.
  5. Tools and Analytics: Utilize current tools, including CRM (Hubspot), to streamline campaign execution and reporting. Monitor and analyze performance using data-driven insights.
  6. Cross-Functional Collaboration: Work closely with the entire Customer Success team to align lifecycle marketing efforts with customer success objectives.
  7. Messaging and Experience: Collaborate with Marketing, Product, Sales, and Engineering teams to ensure cohesive messaging and seamless customer experience.
What Success Looks Like
  1. Enhanced Customer Engagement: Increased interaction and satisfaction across all lifecycle stages.
  2. Improved Retention Rates: Reduction in customer churn through targeted marketing efforts.
  3. Operational Efficiency: Streamlined processes leading to timely iteration of projects and initiatives across the Customer Success team.
  4. Data-Driven Decision Making: Utilization of analytics to inform strategies and demonstrate measurable impact.

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