Strategic Brand Manager

1 week ago


Mascot, Australia AbbVie Full time
Senior Brand Manager Job Description

AbbVie is seeking a Senior Brand Manager to lead the development and execution of brand strategies that align with our organisational objectives.

Main Responsibilities:
  • Brand Strategy Development: Collaborate with cross-functional teams to develop comprehensive brand strategies that drive brand growth, enhance market share, and ensure brand consistency across all marketing channels.
  • Market Research: Conduct and analyse market research to identify consumer trends, competitor activities, and market opportunities, using data to inform strategic decisions.
  • Budget Management: Efficiently manage the brand budget, ensuring optimal allocation of resources to achieve marketing goals.
Requirements:
  • Bachelor's degree in Marketing, Business Administration, Science, or a related field.
  • Significant experience in brand management, preferably within the pharmaceutical or healthcare industry.
  • Experience in leading and influencing a matrix environment/cross-functional team.

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