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Main Stadium Leader
2 weeks ago
The Digital & Social Lead is responsible for the development and execution of the overall digital and social strategy across all Marvel Stadium digital channels to deliver on business objectives.
Key Accountabilities:
- Deliver overall plan for digital and social channels, incl. content across website, app, EDMs, and social media platforms.
- Collaborate with Manager - Stadium & Premium marketing to develop and execute effective digital communication strategy's across the year related to events (Stadium, Precinct Corporate) & Products (Retail, Merchandise, F&B).
- Own and execute the social media strategy for Marvel Stadium accounts, including creating content plans for the long-term (upper funnel KPIs) while also taking advantage of contextual opportunities.
- Manage all Marvel Stadium social media accounts and community management, including creating and publishing content, responding to patron queries and engaging with followers.
- Oversee the development of digital marketing campaigns across CRM, Facebook Ads, Google Ads, YouTube and other paid channels, collaborating with internal teams and external agencies.
- Develop and execute rolling 12m EDM calendar in Mailchimp and Salesforce promoting upcoming events and activity.
- Update Stadium App content, push promotions, notifications, organise offers with key stakeholders and monitor performance.
- Work closely with Marvel Stadium, AFL teams and external partners to plan and execute promotion of events, offers and other activities on digital and social channels.
- Collaborate with Manager - Stadium & Premium marketing to oversee the digital content plan development liaising with external agency/freelancers, while assisting in capturing social media content at Marvel Stadium events when needed.
- Deliver regular reports to various Marvel Stadium and AFL teams on digital and social media performance, audience engagement, content interests etc.
- Manage tenant club and AFL home game relationships for marketing including delivery of core messaging across channels from both Club and Stadium perspective, fan engagement and reporting.
Our Ideal Candidate:
- 6+ years of experience in digital and social media management, with agency experience highly desirable.
- Track record of building brands and delivering on lower funnel KPIs through efficient digital/social planning and content development.
- Experience and proven proficiency managing brand social media accounts across Facebook, Instagram, Twitter, YouTube, TikTok and other relevant platforms.
- A deep understanding of social media trends and best practices to ensure Marvel Stadium's content cuts through with target audiences.
- Experience using social media publishing and analytics dashboards such as Emplifi, Hootsuite, Sprinklr or similar.
- Experience with Mailchimp, Salesforce Marketing Cloud or other CRMs.
- Experience managing Mobile applications across iOS and Android highly desirable.
- Strong stakeholder management skills, with experience working in a fast-paced environment.
- Experience managing websites and understanding of performance using tools similar to Google Analytics, Tableau, HotJar and other analytics tools desirable.
- Some technical/strategic skills across Facebook Ads, Google Ads and other paid digital channels desirable.
- A passion for and understanding of hospitality and live events and their subject matter will be highly regarded.
- A proactive person with a creative and curious mind who is relentless in pushing the boundaries of what's been done before.
- Play The Day Your Way – a flexible approach to your working life.
- My Development – lean into the AFL's My Development program consisting of on-the-job training, coaching and mentoring, and formal learning.
- Play Well – access to our extensive Health and Wellbeing program centered around our belief in a healthy body, healthy mind, and healthy workplace.
- My Benefits – with thanks to our AFL Corporate Partners, access great benefits and discounts.