Digital Storyteller and Content Strategist

4 days ago


Adelaide, South Australia South Australian Tourism Commision Full time

Company Overview

The South Australian Tourism Commision is a forward-thinking organisation dedicated to showcasing the beauty of South Australia as a travel destination. Our team is passionate about sharing the state's unique experiences, remarkable people, and immersive products with the world.

About the Role

We are seeking a skilled Digital Storyteller and Content Strategist to join our Social Media & Content team. As the guardian of our online brand narrative and tone of voice, you will play a vital role in shaping the story of South Australia as a travel destination.

Key Responsibilities

  • Content Strategy Execution: Develop and execute a content strategy for southaustralia.com, integrating SEO keyword research insights.
  • Blogging and Website Copywriting: Plan, write, and publish performance-driven blog content and website copy for southaustralia.com.
  • Longform Feature Content Creation: Write and publish longform feature content, including key storytelling profiles for the SATC destination brand.
  • Collaboration and Cross-Promotion: Work collaboratively with other coordinators to find new and engaging ways to cross-promote content across digital channels.
  • Page Building and Editing: Build and edit pages and content hubs on southaustralia.com in line with SEO insights, consumer demand, campaign objectives, and brand strategy.

What We Offer

$85,000 - $110,000 per annum, depending on experience, plus benefits such as parental leave entitlements, mental health first aid training, ongoing training and development opportunities, annual calendar of wellness events, and more.

Why Choose Us

We offer a dynamic work environment, opportunities for growth and development, and a chance to make a real difference in promoting South Australia as a travel destination. If you are passionate about storytelling and content creation, we encourage you to apply for this exciting opportunity.



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