Event Marketing Specialist

4 days ago

Newcastle, New South Wales, Australia Team Super Full time
Job Summary

We are seeking a highly motivated and experienced Event Marketing Specialist to join our team. As an Event Marketing Specialist, you will be responsible for leading and providing support to relevant stakeholders with the development and delivery of local area marketing activities, events, sponsorship, and initiatives for the Marketing and Corporate Affairs business unit.

Key Responsibilities:
  • Develop and leverage an in-depth understanding of Team Super's brand, our member value proposition, customer segments (and their needs) and emerging members - demonstrating this in all aspects of work.
  • Develop and leverage an in-depth understanding of business compliance and approval processes and standards and demonstrate this in all aspects of work.
  • Ability to adapt quickly and deliver on event, sponsorship, and local area marketing activities, work may include but is not limited to:
    • Event management: requirements across Engagement team, Marketing team, and associated partners (run sheets, catering, sponsors, speakers, venues etc) to ensure a professional representation of the Group.
    • Sponsorship: consider new/repeat opportunities against sponsorship policy, recommend for approval/decline, and manage relationships with stakeholders and partners to ensure a professional representation of the group.
    • Sponsorship: oversee business case development and approvals to initiate new sponsorship opportunities as well as post-implementation reviews.
    • Brand management: ensure committed events are representative of Team Super's brand and maximized including local media, on-site presence, promotional items, and printed assets. Additionally, identify areas where we could leverage additional brand exposure.
    • Collateral: prepare collateral by leveraging Team Super's style guidelines and tone of voice to support Engagement activities.
    • Promotional items: consider appropriate items for Engagement team to support with member and stakeholder events to promote brand and increase advocacy.
    • Post implementation reviews: prepare reports which assess sponsorships, events, and related activities for return on investment to support business decision making and future planning.
    • Campaign management: collaborate with relevant stakeholders to assist with the communication of campaigns across various channels e.g. web, social, eDM, DM, outbound calls, worksites, and sponsorships and execute where appropriate Content development for local area marketing events, specifically: research, define key messages, write, edit, and manage content through the sign-off process.
  • Support the Engagement and Advice business unit on the input and progress of new and existing vendor requirements through the Group's Vendor Management system.
  • Support the Your Community and Team committee with upcoming initiatives in conjunction with engagement events. Update, compile, and maintain appropriate records for budgets, attendance data, sourcing, invoicing, etc.
  • Actively promote brand awareness, member focus, and customer value proposition internally and externally. Communicate and collaborate with internal and external stakeholders on key deliverables.
  • Take action to improve existing practices and processes, by identifying improvement opportunities, generating ideas, and implementing solutions.
  • Build and maintain relationships with the wider business, sharing best practice and identifying ways to improve customer experience.
  • Ensure our integrity is maintained and risk exposure minimized by adhering to policies and procedures, including appropriate review of materials.
  • Keep abreast of best practices, new technologies, industry knowledge, and trends; make recommendations and oversee incorporation as appropriate.
  • Understand the wider business strategic plan and direction and be able to articulate how engagement marketing contributes to the delivery of strategic initiatives.
  • Any other duties as requested.

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