Marketing Lead

3 days ago

Sydney, New South Wales, Australia beBeeStrategist Full time
Job Title:

Brand Marketing Director

About the Role:

This senior leadership position exists to unify and elevate our brand presence globally across all consumer touchpoints by leading the integrated functions of Brand Marketing, PR, and Influencer Marketing.

The successful candidate will be a strategic driver ensuring that campaigns are culturally resonant, creatively world-class, and commercially impactful, while being flawlessly executed across every channel.

Key Responsibilities:
  • Lead and own integrated Brand, PR & Influencer strategy, aligning with global growth objectives.
  • Set clear objectives for campaigns and functions, ensuring cross-team alignment with Creative, Digital, E-Com, and Product.
  • Provide creative and strategic direction for campaigns, PR activations, and influencer programs, approving concepts, talent, and messaging.
  • Oversee brand marketing, partnerships, activations, and events, ensuring cultural relevance and commercial impact.
  • Drive influencer and celebrity strategies, including talent selection, paid / organic campaigns, amplification, and ROI management.
  • Align Brand, PR & Influencer priorities with broader business, acting as a key liaison across teams and executive stakeholders.
  • Establish KPIs, monitor performance, and embed insights to optimise campaigns, reputation, and brand equity.
Requirements:
  • Senior leadership experience managing Brand, PR, and/or Influencer teams in fashion, luxury, or lifestyle brands.
  • Proven track record in integrated campaigns across brand marketing, PR, and influencer programs with measurable results.
  • Celebrity and influencer management experience, including talent selection, contracts, and campaign activation.
  • Strong strategic thinking with the ability to translate business objectives into creative, market-facing initiatives.
  • Global market experience, including localisation strategies across multiple regions.
  • Data-driven decision making, with experience setting KPIs, analysing performance metrics, and optimising campaigns.
  • Exceptional stakeholder management, including experience presenting to executive teams and aligning cross-functional priorities.
Benefits:
  • A generous employee discount and monthly clothing allowance, bi-weekly breakfasts, access to our thrive days, monthly culture incentives, our wellness program, and flexible working arrangements to support a healthy work-life balance.
  • We invest in your growth with access to training programs, workshops, and global conferences, free access to Headspace and Masterclass.
  • Career advancement opportunities within our organisation, supporting your professional journey every step of the way.
Culture:

We cherish a culture where every individual feels respected, valued, and empowered with the tools, resources, and support to contribute to our collective goal, whilst advancing their career goals and ambitions.

Your future is defined by your ambition, dedication, and integrity; if you work hard and contribute to our empowering culture through collaboration, communication, a humble attitude to learning, and gratitude and professionalism, you'll achieve any goal you set your mind to.

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