Digital Marketing Strategist

24 hours ago

Sydney, New South Wales, Australia Cashrewards Full time
Cashrewards: Unlocking Growth with Performance Marketing

As a Digital Marketing Strategist, you will play a pivotal role in driving growth through paid media campaigns at Cashrewards. This exciting opportunity involves activating members with the right message at the right time and place, helping our dynamic business expand rapidly.

Your Key Responsibilities
  • Oversee insight, planning, and output across marketing platforms to define and deliver best-in-class approaches for Performance Media.
  • Proven success scaling user acquisition and retention efforts.
  • Demonstrated experience implementing and managing large-scale campaigns.
  • Subject matter expertise in one or more of the following channels: DV360, Search (Google, Bing), Programmatic, Social (Meta, TikTok, Snap), Influencers, Apple Search Ads, and Affiliates.
  • Proficient with marketing analytics tools (GA4, MMP) and data visualization tools (Google Data Studio, PowerBI).
About the Role

You will be responsible for scaling digital performance strategies to accelerate new member acquisition, retention, and referral. Manage multi-channel campaigns from end-to-end across one or more of the following platforms: Search, Programmatic, Social, Influencers, Affiliates, Publishers, and App Store.

Requirements
  • Develop prioritized channel roadmaps and conduct ongoing experiments to deliver continuous improvement.
  • Demonstrate the effectiveness and value of digital marketing campaigns through in-depth analysis, reporting, and presentations.
  • Brief in-house creative teams to design high-quality creative, content, and landing pages to support growth marketing campaigns.
  • Collaborate with the wider marketing team to develop innovative marketing campaigns, retail events, and custom solutions for merchant partners.

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