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Public Relations Specialist

2 months ago

Canberra, ACT, Australia Stevie Full time
About the Role

We are seeking a highly skilled and experienced Public Relations Specialist to join our team at Stevie. As a key member of our communications team, you will be responsible for developing and implementing effective public relations strategies to support our clients' goals and objectives.

Key Responsibilities
  • Develop and maintain media contact lists to ensure maximum exposure for our clients' messages.
  • Create and distribute media releases to a wide range of media outlets, including national, metropolitan, regional, rural, and suburban TV, radio, print, and social media.
  • Monitor the media landscape to identify opportunities and trends, and evaluate and report on media activities via media monitoring and other metrics.
  • Research and author written materials for our clients, including social media sites, newsletters, and other media outlets.
  • Lead client management for smaller clients as required, and attend check-ins with clients and the respective project team about project tasks and milestones.
  • Liaise with client spokespeople for media opportunities, as required, and support the development of media messaging, briefing notes, and event run-sheets.
  • Lead content creation for our social media platforms, and assist Account Directors with the development and delivery of communications and media strategies in support of organisational and campaign aims for our clients.
  • Assist Managing Director and Account Executive with the development and delivery of PR plans and calendars, and perform other public relations duties as required.
  • Support the Company's government relations client campaigns and projects, as required, and create and maintain stakeholder contact lists.
  • Work with the CEO, Managing Director, and Account Executive to evaluate the success of government projects, and contribute to the Company's marketing efforts.
  • Assist the CEO, Managing Director, and Senior Account Executive with the development of New Business Proposals.
Requirements
  • Experience working in media, communications, government, or stakeholder engagement (ideally within an agency setting).
  • Qualifications in arts, politics, public policy, media and communications, journalism, marketing, or PR.
  • Experience in public policy, policy writing, and campaigns, or a genuine interest in politics and current affairs with a strategic mindset.
  • Experience and/or willingness and confidence to manage client relationships.
  • Exceptional writing and content development skills across a range of audiences and channels, including digital and traditional media, social media, and web.
  • A willingness to travel interstate if required, and to work outside of standard hours (note - travel will be minimal, estimated a few times per year).
  • Desirable: a strong network of media contacts, experience managing social media accounts, sound knowledge of Productive, Figma, Google Drive, and media monitoring services.