Digital Content Strategist

5 days ago

Adelaide, South Australia beBeeMarketing Full time $70,000 - $80,000

Job Opportunity

We are seeking a skilled professional to join our team as a Content Writer and Social Media Marketing Specialist. In this role, you will be responsible for creating engaging content, developing social media strategies, and growing our online presence across various platforms.

Key Responsibilities:

  • Develop and execute social media strategies across multiple platforms to increase brand visibility, engagement, and lead generation.
  • Manage a content calendar, ensuring consistent, relevant, and timely content that aligns with business objectives and trends.
  • Engage with our audience through comments, messages, and reviews to foster community relationships.
  • Stay updated on the latest social media trends, algorithms, and competitor activity to refine strategies and optimize results.
  • Analyze and report on the performance of social media campaigns, using data to refine strategies and improve engagement.

Content Creation & Writing:

  • Create multimedia content (images, videos, infographics, etc.) that supports brand messaging and appeals to our target audience.
  • Optimize all content for SEO to increase visibility and drive organic traffic to our website.
  • Craft customer-facing content, including testimonials, case studies, and service descriptions, to highlight our expertise and success stories.
  • Edit and proofread content to maintain high standards of clarity, accuracy, and consistency.

Collaboration & Campaign Support:

  • Work closely with cross-functional teams to create integrated content and marketing campaigns.
  • Assist in executing brand campaigns by creating content that supports promotions, new launches, and key events.
  • Collaborate on influencer marketing efforts and partnerships to expand the brand's reach and audience.

Required Skills & Qualifications:

  • Proven experience in social media marketing, content creation, or a similar role.
  • Strong knowledge of social media platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube) and best practices.
  • Exceptional writing and editing skills with the ability to craft clear, concise, and engaging content.
  • Experience with SEO principles and tools to optimize content.
  • Familiarity with content creation tools is a plus.
  • Strong visual storytelling skills, with experience in creating multimedia content.
  • Ability to work independently, manage multiple projects, and meet deadlines.
  • Creative thinking with the ability to develop fresh content ideas for campaigns.
  • Strong organizational skills with attention to detail.
  • Ability to adapt to new trends and continuously learn in a fast-evolving digital landscape.
  • Understanding of how to maintain a consistent voice across platforms.

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