Cryptocurrency Business Development Expert

2 weeks ago

Melbourne, Victoria, Australia Caleb and Brown Pty Ltd Full time
Cryptocurrency Business Development Expert

Job Description:

We are seeking a highly motivated and driven Cryptocurrency Business Development Expert to join our team at Caleb & Brown Pty Ltd. As a key member of our sales team, you will be responsible for identifying and acquiring new business opportunities in the cryptocurrency space.

About Caleb & Brown

Caleb & Brown is a global leader in personalised cryptocurrency brokerage services, serving over 30,000 clients across 100+ countries. Our company prides itself on delivering a unique, premium experience where clients work directly with a dedicated broker for expert guidance across a wide range of digital assets.

Role Overview

This is a unique opportunity to make an impact within a fast-growing Australian crypto company. As one of the first hires in the Sales team, you'll have the opportunity to bring fresh ideas and drive growth initiatives in the company. Your input will be key in shaping our approach, identifying new partnership channels, and optimising current strategies to maximise partnership acquisition and conversion rates.

Your Responsibilities:

  • Acquisition & Lead Generation
    • Identify and engage potential referral partners across multiple sales channels
    • Conduct targeted outreach to prospective partners, focusing on high-impact platforms while exploring and brainstorming new and innovative channels for the team to explore.
    • Work alongside the Senior Business Development Manager to develop collateral used for various partner types and pitches
  • Sales & Relationship Management
    • Work closely with the Senior Business Development Manager to identify new partnership opportunities and be involved in the end-to-end sales process from initial outreach to a signed agreement.
    • Assist in the post-acquisition tasks required for new partners, including onboarding new partners, maintaining clear communication, and supporting each partner in their first promotional activities of C&B.
    • Provide ideas and strategies to increase engagement and conversion among existing partners.
    • Participate in sales calls, with the opportunity to lead calls over time, as you eventually develop your own portfolio of partners.
  • Strategy & Growth Initiatives
    • Work collaboratively to identify and test new sales channels beyond proven winners, helping to grow Caleb & Brown's reach and uncover new revenue and growth opportunities.
    • Analyse and report on the effectiveness of outreach and partner acquisition, contributing ideas to optimise our processes and conversion strategies.
    • Actively contribute in brainstorming sessions and strategy discussions, bringing fresh ideas to the table and showing initiative in exploring innovative growth tactics.
  • Process Improvement & Analysis
    • Maintain and enhance our lead generation list, ensuring that potential partners are well-researched and prioritised based on strategic goals.
    • Coordinate with the Marketing team to update and enhance sales collateral, ensuring alignment with Caleb & Brown's branding and messaging.

Requirements:

To succeed in this role, you will need to possess the following skills and qualifications:

  • Strong communication skills
  • Crypto knowledge and interest is required
  • Proven ability to manage multiple tasks and prioritise in a fast-paced setting
  • Highly organised with strong analytical skills and attention to detail
  • Loves experimenting with new ideas

Preferred Qualifications:

A Bachelor's degree in Business, Marketing, or a related field would be advantageous. Experience in client-facing, sales, business development, or crypto would also be considered a plus.

Salary: $80,000 - $110,000 per annum (depending on experience)

Benefits:

  • Join a dynamic and knowledgeable team composed of seasoned professionals who have substantial expertise in both the cryptocurrency realm and traditional financial systems. This unique blend of experience will provide you with invaluable insights and learning opportunities, allowing you to deepen your understanding of the intricacies involved in both sectors.

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