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Creative Director of Visual Storytelling

1 week ago

Melbourne, Victoria, Australia Country Road Group Full time

**Job Overview**

Country Road Group is one of Australasia's largest Lifestyle Brand Houses, comprising iconic brands such as Country Road, POLITIX, Trenery, Witchery, and MIMCO.

We are seeking a highly motivated and passionate individual to join our team as the Head of Visual Merchandising. As a key member of our Visual Merchandising function, you will play a critical role in defining and overseeing the creative vision for in-store visual strategy, including layout, presentation, and visual guidelines to drive sales.

Key Accountabilities:

  • Creative Direction & Visual Identity: Develop, lead, and execute a compelling and innovative VM creative strategy, encompassing window displays, in-store environments, and fixtures, and visual merchandising of product ranges and evergreen styling needs.
  • Ensure the VM creative vision aligns with overall brand strategy, marketing campaigns, and seasonal product direction, working closely with internal teams.
  • Lead the development of detailed visual merchandising guidelines, including in-store language, talking cards, brand texture, and imagery, that inspire and guide in-store teams to deliver a consistent and impactful brand experience.
  • Partner with the HOD's to ensure the VM and retail leadership teams are aligned on VM vision and execution within stores, supported by the VM regional management teams.

Store Design: Collaborate closely with the Real Estate & Development (RED) team to provide creative input and influence the design of new stores and refurbishments, ensuring alignment with the brand's visual identity and customer experience objectives.

Partner with RED to review and refine fixture suites, optimising for both aesthetics and functionality while maximising space productivity and supporting brand initiatives.

Understand changes to business to work in developing and implementing a strategy to optimise space productivity and accommodate new growth categories in line with the company strategy.

People & Leadership: Take full responsibility for the outcomes of the VM function, ensuring it aligns with the broader business strategy and delivers on key objectives.

Embrace uncertainty and change while facilitating and enabling strategic change with clarity, empathy, and optimism.

Collaborate across group, building team cohesion and connection, to inspire and bring our House of Brands strategy to life.

Create & foster an inclusive environment where all team members can thrive and feel included, respected, and safe.