Public Relations Specialist

6 days ago


Sydney, New South Wales, Australia beBeeProfessional Full time $107,000
Public Relations Specialist

This is an exciting opportunity to join a dynamic team as a Public Relations Specialist. As a key member of the team, you will be responsible for developing and implementing innovative national publicity campaigns that engage audiences, build industry relationships, and showcase our content and platforms.

The ideal candidate will have extensive skills and experience in publicity, ideally in the media sector, with proven experience in new/evolving media channels and platforms. They should possess highly advanced ability to produce digital and social assets with proven understanding of social media platforms, content and trends, relating to media opportunities and partnerships.

Key Responsibilities
  • Develop and implement innovative national publicity campaigns as part of integrated marketing strategies for our program and campaign content.
  • Develop influencer marketing (earned media) strategies for priority brands/products to generate reach and widespread positive communications across all earned media channels.
  • Manage the production and distribution of required core materials
  • Schedule and coordinate print and online interviews, TV appearances, photo shoots, set visits, radio interviews, digital initiatives, events and promotional opportunities.

Our ideal candidate has:

  • Extensive skills and experience in publicity, ideally in the media sector, with proven experience in new/evolving media channels and platforms.
  • Highly advanced ability to produce digital and social assets with proven understanding of social media platforms, content and trends, relating to media opportunities and partnerships.
  • Comprehensive understanding of marketing and publicity protocols and essential interface with media – traditional and emerging.
  • Outstanding organisational and project management skills with excellent attention to detail.
  • Excellent communication skills – creative, persuasive and audience-focused.
What We Offer
  • Competitive salary package.
  • Paid parental, carer’s and supporting partner leave.
  • Salary packaging.
  • Supportive work environment.

Applications are encouraged from Indigenous Australians, people from a range of cultural and linguistic backgrounds, people with disability and LGBTQIA+ individuals. We aim to achieve a gender-balanced workforce.



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