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Marketing Coordinator

2 months ago

City of Parramatta Council, Australia Informa Group Plc. Full time
Job Description

We are seeking a highly motivated and organized Marketing Coordinator to join our team at Informa Group Plc. in Sydney. As a Marketing Coordinator, you will play a key role in supporting the Senior Marketing Manager and broader marketing team in the delivery and implementation of marketing activity.

Key Responsibilities:
  • Administrative Support: Provide administrative support to the Senior Marketing Manager and broader marketing team, including delivering meeting minutes, completing research requests, creating design assets, brainstorming new ideas, and assisting with PR initiatives.
  • Marketing Programmes: Assist with executing multi-channel marketing programmes and campaigns to promote our products and services, including developing lead gen forms/surveys, coordinating databases, deploying and executing marketing activities, and assisting with email marketing.
  • Database Management: Maintain online and offline marketing databases through general maintenance of data.
  • Content Marketing: Assist with the rollout of content marketing strategies, including uploading content in systems, scheduling distribution, and managing relationships with stakeholders.
  • Research and Analysis: Conduct research and report on marketing activities to analyze market trends and the competitor landscape, review customer behaviors, track and analyze internal campaign and/or sponsor ROI, explore paid and/or contra marketing opportunities, and track customer feedback.
  • Marketing Material: Edit marketing material and coordinate with relevant stakeholders.
  • Marketing Software: Manage and maintain marketing software, including marketing automation software and social media management tools, to drive marcomms plans and enhance customer experience.
  • Sales Qualified Leads: Assist with driving and communicating sales qualified leads to the sales department.
Requirements:
  • Demonstrable experience in similar roles.
  • Strong written, communication, and listening skills.
  • Accuracy and attention to detail.
  • Analytical skills.
  • Strong organizational skills.
  • Experience with marketing automation software or other email marketing tools, social media management tools, CRMs, and Google Analytics.
  • Understanding of target audiences and consumer behaviors.
  • Familiarity with a variety of marketing concepts, best practices, and procedures.
What We Offer:
  • Annual salary AUD 65,000.
  • Hybrid/Remote working (1 day per week in Sydney CBD office).
  • Support to create an optimal work-from-home environment.
  • Part of the world's largest B2B Events company - access to L&D, career progression, additional certifications, etc.
  • Employee Share scheme options.
  • Birthday day off and 4 Annual Volunteering Days.
  • Healthy Lifestyle Subsidy (a contribution towards gym/yoga/sports classes and memberships).
  • Work from anywhere* up to 4 weeks per year.