Paid Media Specialist

3 weeks ago

Sydney, New South Wales, Australia Woolworths Full time
About the Role

We are seeking a highly skilled Paid Media Specialist to join our team at Woolworths Group. As a Paid Media Specialist, you will be responsible for the preparation and execution of digital media campaigns, including gathering of assets, trafficking, creation of ad serving tags, troubleshooting, QA and reporting.

Key Responsibilities
  • Buying and implementation of multi-channel programmatic campaigns
  • Activating campaigns using 1st party data
  • Providing reporting and insights back to sales and product teams on campaign performance
  • Identifying trends and learning's for future campaigns, as well as opportunities for continuous process improvement
  • Supporting the scoping and rollout of new products and platforms
  • Stakeholder management across a variety of internal teams and external partners and vendors
  • Supporting internal stakeholders on related queries and projects
Requirements
  • Experience with programmatic trading
  • Experience with DSPs such as DV360/Doubleclick, TheTradeDesk, Adobe or AppNexus
  • Strong understanding of advertising campaign workflows, systems and technologies
  • Excellent problem-solving skills with the ability to get to root cause and resolve issues
  • Highly numerate with experience analyzing data sets
  • Intermediate to Advanced Microsoft Excel/Google Sheets
  • Hold an understanding of online trends and have experience in developing digital strategies and communications programs
About Us

We are a proud part of the Woolworths Group – 200,000+ bright minds, passionate hearts and unique perspectives working together connected by a shared Purpose – 'to create better experiences together for a better tomorrow.'

Here you'll be supported and empowered to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. Backed by a culture of genuine care, a flexible approach to work and the support to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.

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