Brand Marketing Specialist

1 month ago


West Melbourne, Victoria, Australia Lifeblood Full time
About the Role

The Brand Marketing Specialist will play a critical role in ensuring the Lifeblood brand is accurately represented through marketing communications. This includes managing the brand strategy and implementation, as well as championing the brand through creative communications delivered by an in-house team of design and communication experts.

Key Responsibilities
  • Develop and implement the brand strategy to ensure alignment with the business strategy
  • Manage the brand governance process to ensure consistent alignment across all marketing communications
  • Collaborate with internal stakeholders to articulate the brand story and ensure the brand strategy is embedded throughout the business
  • Manage the Brand Hub (digital asset management system) for the organisation, updating content and user experience with refreshed brand guidelines and assets
  • Ensure guardianship of the Brand through a review checkpoint of materials created by internal and external stakeholders
Requirements
  • Minimum of 5 years' experience in a brand, marketing or communications role
  • Considerable experience in managing a digital asset management (DAM) or content management system (CMS) – or relevant alternative
  • Brand governance or brand custodian experience
  • Ability to interpret guidelines and apply to creative executions
  • Strength's in working with stakeholders and a solution orientated mindset
  • Prepared to take a hands-on role on additional tasks as needed, to support the broader team
  • Sharp eye for detail
  • Focus on delivering excellent customer service
  • Articulate communicator – both verbally and through written comms
  • Skilled at effectively managing own time, to meet deadlines and potentially competing priorities
About Lifeblood

Lifeblood is a diverse and inclusive organisation that cares for the wellbeing of its employees. We offer a generous salary packaging program, plus a great range of rewards like discounts on insurance, groceries, food and beverage, department stores, travel, and more.

We are a 2024 Circle Back Initiative Employer and commit to responding to every applicant. You'll hear from us with an outcome after your application has been reviewed and assessed.



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