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Social Media Content Strategist

2 weeks ago

Newcastle, New South Wales, Australia M&C Saatchi Full time

The ideal candidate will have a proven track record of delivering successful social media campaigns and will be passionate about staying up-to-date with the latest social media trends and technologies.

In this role, you will be responsible for developing and implementing paid social media strategies that drive engagement, conversions, and brand awareness.

You will work closely with the Senior Social Director to write social creative briefs and support campaign implementation, providing social consultation and analyzing campaign performance to derive actionable learnings back to the team.

This is an exciting opportunity to join a dynamic team and contribute to the growth and success of one of Australia's biggest brands.

Key Responsibilities:

  • Develop and implement paid social media strategies that drive engagement, conversions, and brand awareness
  • Work closely with the Senior Social Director to write social creative briefs and support campaign implementation
  • Provide social consultation and analyze campaign performance to derive actionable learnings back to the team
  • Manage client relationships with the support of the wider social and account teams
  • Support senior social team in producing paid social strategies across Woolworths
  • Share the latest social news in weekly/monthly agency forums

Requirements:

  • 2-3 years of social media management experience, managing social campaigns for B2C household name brand/s (food/retail industry experience advantageous)
  • Sound understanding of paid social creative best practice principles through the funnel - including formats across key platforms (Meta, TikTok, Pinterest, YouTube) to create impactful paid social campaigns
  • Proficient in interpreting paid & organic social campaign results against social KPIs
  • Building strong stakeholder relationships - across cross-agency (creative and media) teams and clients
  • Social content ideation, including working autonomously or with creatives
  • Confidence in balancing multiple projects, sometimes at pace in a retail environment