Creative Strategist

2 days ago

Sydney, New South Wales, Australia Driva Full time

This is a Creative Strategist role with one of the leading companies in AU right now -- Driva -- with an amazing team. They are continuing to grow rapidly. This is the chance to join right as the takes off.

More About the Role at Driva

We are looking for a talented Creative Strategist for our Growth team who will play a key role in shaping the Driva brand by producing performance-driven content that grabs attention, engages audiences, and drives measurable results across digital and traditional media. - Oversee the production of high quality creative output that drives conversions, from social media posts to large scale brand campaigns - Concept and create social-first content end-to-end; from conception and storyboarding through to briefing and working with editors to deliver assets for paid media channels (Meta and TikTok) - Obsess over insights, from customer stories to performance data to social trends, and find creative ways to turn them into engaging creative that follows channel best practice - Engage with in-platform metrics to understand drivers of creative performance and improve content iterations - Build and manage a team of content creators, video editors and designers to craft a performance creative engine Skills & Experience: - Experience as a creative strategist or in a creative role within an agency, in-house team or as a freelancer - A conceptual thinker that can articulate ideas and bring them to life with a focus on performance and conversion - Data-driven approach to creative development and ideation with the ability to interpret analytics to inform creative decisions - Strong experience in video editing software (Adobe Premiere, CapCut, etc.) - Passionate about discovering new media and social trends that drive engagement and conversion - Comfort working autonomously and taking initiative to solve problems in a rapidly growing and fast-paced environment - Consumer fintech experience is a bonus

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