Social Content Creator

This is a Social Content Creator role with Ogilvy Australia based in Sydney, NSW, AU
== Ogilvy Australia ==

Role Seniority - mid level

More about the Social Content Creator role at Ogilvy Australia

Business unit: Ogilvy PR

Team: Consumer PR, Social & Influence 

Location: Sydney

Employment type: Permanent

Be part of the largest and only truly integrated communications agency in Australia.  

Play your part in a brilliant company culture built on teamwork, creativity, and fun.   

We work with some of the biggest brands in the world to deliver earned-first creativity that drives real brand and business impact. Whether it be creative development, brand strategy, public relations, influencer engagement, events and activations, social and digital strategies, we have it all, and we are looking for curious, brave, and enthusiastic minds who share our philosophy and want to bring something unique to the table. 

Your Home 

This role sits within our Studio X team, forming part of the global marketing partnership between WPP and a major FMCG brand. The partnership covers more than 200 countries and territories where the brand operates. This role is focused on Australia and New Zealand, part of the Asia-Pacific region. This is a hybrid role with time spent in the Ogilvy office, WFH and with the expectation to collaborate on site with clients and teammates for one to two days per week. 

Role Overview 

As a Social Content Creator in our team, you will concept and produce planned and reactive content for a wide range of much-loved brands, including adapting and localising assets for local audiences in Australia and New Zealand.  

This is an exciting role for someone who is passionate about social media and who has their finger on the pulse of trends, culture-first creativity, emerging platforms, and formats. You will have a passion for creating impactful content and engaging narratives for brands, and a desire to innovate on different platforms, including Instagram, TikTok and YouTube.    

We are looking for an established Social Content Creator with experience concepting and producing social creative in an agency or in-house role. You will be part of a team that designs and develops content for social channels spanning a large portfolio of market-leading and emerging brands. You will be part of the dedicated social team that creates impact via social strategies and entertaining content in support of always-on brand and campaign activity. In this role, you will:  

Content Production and Strategy 

• Generate compelling, fit-for-platform and on-brand content ideas that deliver against specific brand and campaign objectives  

• Work with the Strategist and the community management team to identify and anticipate trends that can inspire creative engagement strategies and ideas   

• Plan, shoot, and edit high-quality content for social media platforms, including both still photography and video content

• Demonstrate expertise in visual design using Adobe Creative Suite and other professional production and editing tools

• Execute rapid content creation to capitalise on breaking news, viral trends, and cultural moments

• Apply deep understanding of platform-specific social creativity and audience engagement strategies

• Attend events and experiences to capture and produce content in real-time, working with ambassadors, client teams, and fans  

• Applying WPP Open, our AI intelligence platform, to drive efficiencies and innovation in content production and personalisation  

Platform Expertise  

• Leverage mastery of native creator tools across major social platforms, including expertise in Instagram and TikTok

• Adapt content style and format to maximise performance on different social media channels

• Stay current with platform updates, algorithm changes, and emerging features

• Contribute creative ideas and concepts to client presentations, playing an active role in client presentations and internal workshops  

 Experience and Skills  

• Bring a proven record of accomplishment as a successful social content creator or influencer

• Demonstrate strong written and verbal communication skills across all content formats

• Work effectively as both an independent self-starter and a collaborative team member

• Comfortably assume leadership responsibilities when projects require direction and coordination 

About Ogilvy PR  

Ogilvy PR is the largest integrated communications agency in Australia. Our team is made up of specialists with expertise in consumer PR, corporate and business, government relations, social and digital strategy, and sustainability communication.   

We place earned creativity at the heart of the work we do for our clients, and we enjoy long-term relationships with our clients based on mutual respect, partnership, and measurable business impact.   

Why Ogilvy?    

• Work in style at Barangaroo: Sydney-based employees enjoy our brand new, state-of-the-art WPP campus in the heart of Barangaroo.

• Unlock the power of AI: Develop your Gen AI skillset with WPP Open, our cutting-edge global AI platform, and leverage the latest technology to enhance your work and drive innovation.

• Recharge & rejuvenate: Enjoy a range of additional leave benefits, including your birthday off, Summer Fridays, and loyalty leave (an extra day for each year you are with us).

• Invest in your growth: We are invested in your success. You will receive a tailored personal development plan to help you achieve your goals, along with dedicated support from your manager to guide your career journey. We leverage Culture Amp to facilitate meaningful career conversations and track your progress.

• Belong at Ogilvy: We are deeply committed to fostering an equitable and inclusive workplace. Our Inclusivity & Impact Council, SheCD, WPP Unite, and Reconciliation Action Plan programs are just some of the ways we are creating a culture where everyone feels valued and respected.

• Recognising excellence: We celebrate your achievements and loyalty through our employee reward programs

• Referral bonus: Bring your talented friends to Ogilvy and receive a bonus

• Unlock exclusive savings: Access discounts and vouchers for major household brands through our benefits platform, perkSPACE

• Family & caregiver support: We offer a gender-neutral parental leave policy, providing 16 weeks of paid leave to support all parents and caregivers throughout their journey. We are committed to helping you balance your career and family life.

• Wellness your way: Take advantage of discounted rates with health and fitness providers, plus access to yoga, meditation, and wellbeing programs to support your mental and physical health

• Confidential support: We provide confidential counselling support through Telus EAP to help you navigate any personal or professional challenges

• Go global with Ogilvy: As part of a leading global network, you will have access to exciting career pathways and opportunities around the world. Expand your horizons and connect with colleagues across the globe. 

At Ogilvy, we believe inclusivity is essential to our success. We are committed to building a workplace that embraces various perspectives, experiences, and backgrounds, knowing that diverse teams drive more impactful work.  

We strongly encourage applications from Aboriginal and Torres Strait Islander peoples, Māori, people with disabilities, diverse cultural and linguistic backgrounds, all ages, genders, sexual orientations, gender identities and expressions, nationalities, and family structures.  

We believe everyone thrives when they can be themselves. We provide equal opportunities and are committed to creating an inclusive environment where everyone feels valued, respected, and empowered to reach their full potential.   

If you require any accessibility adjustments during the recruitment process, please let us know: ogv-au-careers@ogilvy.com 

Before we jump into the responsibilities of the role. No matter what you come in knowing, you'll be learning new things all the time and the Ogilvy Australia team will be there to support your growth.

Please consider applying even if you don't meet 100% of what's outlined

Key Responsibilities

• Creating engaging content
• Collaborating with teams
• Producing high-quality media

Key Strengths

• Content production and strategy
• Platform expertise
• Communication skills
• Visual design expertise
• Trend analysis
• Leadership

Why Ogilvy Australia is partnering with Hatch on this role. Hatch exists to level the playing field for people as they discover a career that's right for them. So when you apply you have the chance to show more than just your resume.

A Final Note: This is a role with Ogilvy Australia not with Hatch.

---