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Content Creator

4 weeks ago

VIC Melbourne North Melbourne, Australia Our Other Company Full time

Our client, Silverleaf Media, is seeking a full-time Content Creator to join their dedicated team. Located in Wollert, Victoria, the business offers innovative digital and mobile solutions that drive businesses beyond their goals. The Content Creator is responsible for planning, developing, and organising advertising strategies and campaigns to achieve sales objectives while providing guidance to executives and clients on effective approaches to reach target audiences, enhance consumer awareness, and promote product and service benefits.

The annual salary is $74,000 - $80,000.

Duties and Responsibilities:

• Planning, creating and organising advertising strategies and campaigns to achieve sales objectives.

• Providing guidance to executives and clients on advertising strategies to effectively reach target audiences, enhance consumer awareness, and promote product and service benefits.

• Coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget timelines.

• Conducting research on market demand and characteristics for new products and services and collecting and analysing relevant data and statistics.

• Supporting business growth by developing and implementing marketing strategies, policies, and programs.

• Commissioning and undertaking market research to identify market opportunities for new and existing products and services.

• Advising on key marketing elements including product positioning, pricing, advertising, sales promotions, distribution channels, and selling strategies.

• Creating, scheduling and publishing marketing content across social media platforms and websites.

• Utilising statistical modelling techniques to assess the potential impact of pricing strategies on profitability.

• Tracking the performance of marketing initiatives and providing regular reports and insights.

• Analysing data from digital marketing campaigns and platforms to assess effectiveness.

• Recommending updates to digital content to improve search engine metrics.

Qualifications:

• Should have at least five (5) years of relevant experience in the field.

• Must hold a Bachelor’s degree in a similar field.