▷ Apply Now General Manager

Overview

We seek top candidates who are passionate brand ambassadors with a commitment to contributing to our team's performance. This role is for a senior leader to drive Country Road Home, a category poised for significant growth within one of Australia’s most loved lifestyle brands.

Job no: 1000034
Work type: Full-Time
Location: Melbourne - CBD & Inner
Categories: Design & Development

As the General Manager of Country Road Home reporting to the MD of Country Road, you will set the strategic direction and deliver on the company’s market growth plan. You will own and champion the design vision for the Country Road Home product range, ensuring it remains true to our brand heritage, resonates with customers, and reflects Country Road’s iconic aesthetic.

This role blends creative leadership with commercial impact. You will collaborate with Visual Merchandising, Retail, Real Estate, and Store Development to shape and expand our stand-alone store concept and deliver elevated customer experiences that support brand and business growth. You will be part of the Country Road leadership team, fostering a safe, inclusive, high-performing environment.

Key Accountabilities

- Lead the end-to-end strategy for Country Road Home with full P&L responsibility, setting the long-term vision and executing plans to grow market share, profitability, and brand presence.
- Oversee development of customer-focused, brand-aligned product ranges. Manage merchandise strategy across pricing, margin, and range architecture while upholding Country Road’s design aesthetic.
- Inspire and guide the Design team to deliver seasonal concepts, colour directions, and innovative product ideas; translate global trends into commercially successful collections.
- Partner with Visual Merchandising, Retail, Store Development, and Real Estate to evolve and expand the stand-alone CR Home store concept and deliver a cohesive customer experience across channels.
- Collaborate with Planning, Production, Marketing, and Insights to ensure timely delivery of high-quality products supported by compelling brand storytelling.
- Champion brand awareness and customer engagement through strategic marketing, product collaborations, and innovations that position Country Road Home as a market leader in premium lifestyle retail.
- Review trade performance and customer insights to inform future strategy. Participate in weekly trade meetings to identify risks and opportunities.
- Lead, coach, and mentor a high-performing team with clear KPIs and development plans, fostering a collaborative and inclusive culture aligned with Country Road values.
- Ensure sourcing, development, and supply chain processes support sustainability goals and comply with ethical and quality standards.
- Contribute to the broader Country Road Leadership Team and cross-functional initiatives across the brand.

Key Capabilities

- Proven experience in senior leadership with ability to lead and motivate large teams
- Extensive background in design leadership within the homewares category
- Strong expertise in homeware product design and development across hardgoods and textiles
- Demonstrated success in building and executing end-to-end homeware ranges
- Experience sourcing from overseas vendors, particularly in China and India
- Deep understanding of local and international markets, trends, and customer behaviour
- Strong brand-building capability and experience in nurturing brand value
- Ability to identify emerging trends and translate them into seasonal product visions
- Strategic thinker able to align long-term goals with business objectives
- Adaptable to fast-paced, evolving market conditions
- Skilled in leading through change and implementing new initiatives
- Strong problem-solving skills for navigating complex challenges
- Excellent communication and influencing skills across all levels
- Commercially minded with strong business acumen and a growth mindset
- Proven ability to foster a high-performance culture and build succession pipelines
- Strong negotiation skills and ability to build trusted relationships with stakeholders

Why work for the Country Road Group?

The Country Road Group is a leading Australasia lifestyle brand house comprising brands such as Country Road, POLITIX, Trenery, Witchery and MIMCO. We offer:

- Generous employee discounts across our brands
- Seasonal clothing allowance
- An additional day of leave for your birthday
- An industry-leading Parental Leave Program
- Flexible working arrangements for work/life balance
- Annual learning calendar for ongoing development
- Support for community partnerships through our CSR program
- Commitment to ethical, sustainable and responsible operations

About Country Road

Country Road delivers timeless Australian style designed for life and made to last. The GM of Home will ensure exceptional product aligns with business and customer expectations across Australia, New Zealand, and South Africa.

Advertised: 30 Sep 2025 AUS Eastern Standard Time
Applications close: 13 Oct 2025 AUS Eastern Daylight Time

Country Road Group is an equal opportunity employer committed to diversity and inclusion. If you require support or access accommodations, please advise at the time of application.

General Manager - Home - Country Road

Apply now Job no: 1000034
Work type: Full-Time
Location: Melbourne - CBD & Inner
Categories: Design & Development

We’re seeking an experienced, visionary leader to take the reins of Country Road Home—an growth-ready category within one of Australia’s most loved lifestyle brands.

As GM of Country Road Home reporting to the MD, you will drive strategic direction and market growth, champion the design vision, and ensure alignment with Country Road’s heritage and aesthetic. You will lead cross-functional collaboration to deliver elevated customer experiences and a stand-alone store concept that supports brand and business growth.

As part of the CR leadership team, you will foster a safe, inclusive environment and a high-performing team.

Key Accountabilities

- Lead the end-to-end strategy for Country Road Home with full P&L responsibility, setting the long-term vision and executing to grow market share, profitability, and brand presence.
- Oversee the development of customer-focused, brand-aligned product ranges with pricing and margin considerations.
- Inspire the Design team to deliver seasonal concepts and translate trends into commercially successful collections.
- Collaborate with cross-functional partners to evolve the stand-alone CR Home store concept and deliver a cohesive customer experience.
- Ensure on-time product delivery, quality standards, and compelling brand storytelling.
- Champion brand awareness and customer engagement through strategic marketing and product collaborations.
- Review trade performance and insights to inform future strategy; participate in weekly trade meetings.
- Lead and mentor a high-performing team with KPIs and development plans.
- Ensure sustainable sourcing and ethical/quality standards.
- Contribute to the broader Country Road Leadership Team.

Key Capabilities

- Proven senior leadership ability to guide large teams
- Design leadership in the homewares category
- Experience with hardgoods and textiles
- End-to-end homeware range development
- Experience sourcing overseas, especially China and India
- Understanding of local and international markets, trends, and customer behaviour
- Brand-building capability and nurturing brand value
- Ability to translate trends into seasonal product visions
- Strategic, commercially minded, growth-focused
- Adaptable to fast-paced market conditions
- Change leadership and initiative implementation
- Strong problem-solving and communication skills
- Negotiation skills and stakeholder relationship building

Why work for the Country Road Group?

We offer generous benefits and a commitment to ethics and sustainability.

Advertised: 30 Sep 2025 AUS Eastern Standard Time
Applications close: 13 Oct 2025 AUS Eastern Daylight Time

Country Road Group is an equal opportunity employer committed to diversity and inclusion. If you have support or access requirements, please advise at time of application.

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