Director of Marketing and Communication

The Glennie School, located in Toowoomba, Queensland, is an Anglican day and boarding school for girls from Kindergarten to Year 12 with boarding for students from Year 5. The School enjoys an excellent reputation for the quality of its programs, care and support offered to students, as well as the commitment, dedication, and professionalism of its staff.

About the role:
The Director of Marketing and Communication holds a vital role in the operation of the School with comprehensive responsibility for the planning, oversight, and execution of all aspects of the Development Office, encompassing the areas of student enrolments, marketing & promotion, community relations and communication - both internal and external - and alumni. The role is part of our Senior Leadership Team.

Reporting to the Acting Principal, the Director of Marketing and Communication manages the marketing strategy of the School and promotes it to the wider community; thus, assisting families in helping them decide that Glennie is their School of choice.

Key tasks and responsibilities:

Responsible for the overall management of all strategic and operational marketing and customer relationship activities

Seek new opportunities for promotion of the School

Plan, direct, and oversee the marketing and business development initiatives within the School

Plan and coordinate the implementation of marketing plans to penetrate new markets

Oversee all aspects of the School's internal and external communications

Plan and direct public relations programs designed to promote and maintain a favourable public image for the School

Prepare media releases and interview material for the Principal on relevant topics

Provide guidance to internal staff on branding and general marketing activities

In collaboration with the Senior Leadership Team, developing and maintaining an innovative and contemporary enrolment strategy

Develop progressive strategies to grow student enrolment numbers

Collate and analyse enrolment data to develop targeted marketing campaigns to attract enrolments

Be the School's liaison between the School and School community groups

Develop and implement a Community Relations Strategy to engage with the current and wider community

Oversee the organisation, running, and marketing of major functions in collaboration with relevant staff at the School

Attend relevant School and community events to represent The Glennie School

About you:

Tertiary qualifications in a field commensurate with the area of responsibility

Minimum of five (5) years experience in a marketing management role and experience in leading the marketing function

Experience in publication and print management

Experience in developing and implementing successful communication campaigns

Experience with the provision of written and electronic advertising and promotional material

Experience in the use of contemporary software appropriate for duties, including advanced technology skills with sound understanding of design programs, website management and social media

Understanding of, or previous experience in, the education sector would be highly regarded

Ability to travel to rural and remote areas to enhance the marketing of the School

Maintain a degree of flexibility in working hours from time to time as required for the position

Your Application:

Please submit your application including a cover letter and resume addressed to the Acting Principal. Applications close COB 12 August, 2025. We may interview suitable candidates before the closing date including appointment to the role.

The successful applicant must be supportive and sympathetic to the ethos of Anglican Schools. Must have Right to Work in Australia as visa sponsorship is not available. Must hold a Paid Employee Positive Notice Blue Card, in accordance with 'No Card, No Start law', as per the Working with Children (Risk Management and Screening) Act 2000.

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