Senior Strategy Director

dentsu is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy through five global leadership brands; Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Carat is the world’s first media agency and privileged to work with some of the most storied and innovative brands in the world. Most recently named a leader amongst global media agencies by Forrester, Carat is consistently ranked the #1 media agency in the world. With over 12,000 experts in over 100 countries Carat delivers an unparalleled capability to unlock real human understanding and connect people and brands through powerful and engaging media experiences.

We are now excited to invite applications for the role of Senior Strategy Director with our awesome team in Carat Sydney. Focusing on our largest national account, plus a diverse and fascinating portfolio across Carat NSW, this role is a career-changing opportunity.

The role:

As the Senior Strategy Director, you are expected to have a high level of competency in communications strategy development, to be well versed in media connections planning, and to have a strong grasp of the media planning and buying landscape.

Core responsibilities:

- Drive the core functions of the strategic discipline for media responses: objective & challenge identification, target audience profiling & recommendation development, consumer journey mapping
- Develops, manages and grows a team of media strategists
- Play an active role in identifying the local ‘big bet briefs’ that present opportunities to deploy our strategic process or the potential for award worthy work
- Guides award worthy work through creative media solutions

A bit about you:

- Have a strong understanding of the capabilities of both media industry and proprietary tools and systems, able to guide junior team members on the outcomes they can support
- Strong working experience with Roy Morgan, AQX, Neilson and other audience tools. Oversight into MMM and proven ability to understand value
- Strong demonstrated understanding of marketing science
- To integrate and collaborate across an end to end response to brief to ensure the strategic direction is reflected in tangible campaign outcomes
- Able to foster positive and productive ways of working with agency peers across assigned clients
- To identify and proactively manage the appropriate engagement from senior team members across the client portfolio, predominantly this will be for new stakeholder introductions, and tier 1 briefings and response

What’s in it for you:

- Real flexibility to work when and where you feel most productive with our ‘Be the Best You’ policy which includes a $250 contribution to your home office set up
- The opportunity to give back with dedicated volunteer leave and our whole-company event, One Day for Change
- 5 weeks annual leave after 2 years of service and 3 whole company Wellness days off per year for you to switch off and take your day, your way
- Career Development and Learning & Development opportunities, including access to our global online dentsu University

Become a champion for meaningful progress:

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

If you want to belong to a one global network where opportunities are limitless – we look forward to welcoming you.

#LI-AS2

#LI-Hybrid

#CaratAUS

Location:

Sydney

Job Description:

dentsu is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy through five global leadership brands; Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Carat is the world’s first media agency and privileged to work with some of the most storied and innovative brands in the world. Most recently named a leader amongst global media agencies by Forrester, Carat is consistently ranked the #1 media agency in the world. With over 12,000 experts in over 100 countries Carat delivers an unparalleled capability to unlock real human understanding and connect people and brands through powerful and engaging media experiences.

We are now excited to invite applications for the role of Senior Strategy Director with our awesome team in Carat Sydney. Focusing on our largest national account, plus a diverse and fascinating portfolio across Carat NSW, this role is a career-changing opportunity.

The role:

As the Senior Strategy Director, you are expected to have a high level of competency in communications strategy development, to be well versed in media connections planning, and to have a strong grasp of the media planning and buying landscape.

Core responsibilities:

- Drive the core functions of the strategic discipline for media responses: objective & challenge identification, target audience profiling & recommendation development, consumer journey mapping
- Insight & strategic territory identification, comms architecture design, media platform & principle development, topline media channel selection & orchestration, measurement framework development
- Develops, manages and grows a team of media strategists
- Play an active role in identifying the local ‘big bet briefs’ that present opportunities to deploy our strategic process or the potential for award worthy work
- Guides award worthy work through creative media solutions

A bit about you:

- Have a strong understanding of the capabilities of both media industry and proprietary tools and systems, able to guide junior team members on the outcomes they can support
- Strong working experience with Roy Morgan, AQX, Neilson and other audience tools. Oversight into MMM and proven ability to understand value
- Strong demonstrated understanding of marketing science
- To integrate and collaborate across an end to end response to brief to ensure the strategic direction is reflected in tangible campaign outcomes
- Able to foster positive and productive ways of working with agency peers across assigned clients
- To identify and proactively manage the appropriate engagement from senior team members across the client portfolio, predominantly this will be for new stakeholder introductions, and tier 1 briefings and response

What’s in it for you:

- Real flexibility to work when and where you feel most productive with our ‘Be the Best You’ policy which includes a $250 contribution to your home office set up
- The opportunity to give back with dedicated volunteer leave and our whole-company event, One Day for Change
- 5 weeks annual leave after 2 years of service and 3 whole company Wellness days off per year for you to switch off and take your day, your way
- Career Development and Learning & Development opportunities, including access to our global online dentsu University

Become a champion for meaningful progress:

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

If you want to belong to a one global network where opportunities are limitless – we look forward to welcoming you.

#LI-AS2

#LI-Hybrid

#CaratAUS

Location:

Sydney

Brand:

Carat

Time Type:

Full time

Contract Type:

Permanent

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For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact.

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