APAC Head of Marketing

The Company Our client is a global, private‑equity backed SaaS organisation with a strong footprint across North America, Europe, and APAC. With circa 650 employees worldwide and a thriving APAC operation, the business is scaling rapidly. The APAC region is one of the company's highest‑growth markets, operating with a "startup within a global" feel. Fast‑paced, commercially sharp, and highly empowered. Backed by significant investment, the business is now seeking a skilled and steady Marketing Director to lead end‑to‑end marketing across APAC. The Role Reporting to the global VP of Marketing (US‑based), this role leads the full marketing strategy for the APAC business, including brand, digital, demand generation, content, events, PR/communications, and product marketing. You’ll manage and optimise a US$3M marketing budget, own regional marketing performance, and lead a team across digital, campaigns, brand, and Sales Representatives. This is a highly hands‑on leadership role: strategic at the top, tactical at the coalface, and central to revenue generation. You will: - Drive rapid growth across multiple solutions and brands in the APAC portfolio. - Lead, coach, and elevate a multi‑disciplinary marketing and sales development representative team. - Oversee all demand generation channels, metrics, optimisation, and reporting. - Partner closely with the APAC sales leadership to align marketing output with revenue outcomes. - Lead go‑to‑market plans, brand positioning, and media/press activity for the region. - Manage all digital strategy including SEO/SEM, web performance, content, analytics, and ABM. - Own event strategy including conferences, tradeshows, and customer events. - Build and embed a data‑led marketing operations culture. - Play a key role in product marketing conversations and brand integration work across new offerings. - Act as a regional market expert on trends, competitive dynamics, customer insights, and product‑market fit. This is a rare opportunity to step into a global organisation during a high‑growth period and shape the next phase of expansion for APAC. About You You are an experienced senior marketing leader who loves combining strategy with roll‑up‑your‑sleeves delivery. You thrive in environments where autonomy, pace, and commercial ownership are part of the everyday. You'll bring: - 15+ years’ experience in marketing leadership - with significant experience in SaaS B2B - Deep capability across digital, SEO/SEM, paid performance, content, and demand generation. - Experience managing a broad remit across multi‑brand, multi‑product portfolios. - A track record of building, managing, and inspiring high‑performing teams. - Skilled in analytics, funnel dashboards, attribution, and ROI‑driven decision making. - Outstanding communication and stakeholder engagement skills. - Experience in PE‑backed or scaling global environments. - Confidence navigating matrix structures and collaborating across time zones. Above all, you bring maturity, calm, prioritisation, and the ability to simplify complexity into clear commercial outcomes. What's on Offer - Base salary: $210K - $250K + 10% bonus - Lead a US$3M APAC marketing portfolio with true end‑to‑end ownership - A senior leadership role with visibility across global executive teams - High autonomy, flexible work arrangements (Sydney hybrid - 1 day in office) - Opportunity to shape strategy, team capability, and brand position in a key market - A business with strong growth trajectory, major investment, and significant runway ahead Apply Today Please send your resume by clicking on the apply button. Reference Number: 06800-0013346999 This is a hybrid position. By clicking 'apply', you give your express consent that Robert Half may use your personal information to process your job application and to contact you from time to time for future employment opportunities. For further information on how Robert Half processes your personal information and how to access and correct your information, please read the Robert Half privacy notice: https://www.roberthalf.com/au/en/privacy. Please do not submit any sensitive personal data to us in your resume (such as government ID numbers, ethnicity, gender, religion, marital status or trade union membership) as we do not collect your sensitive personal data at this time. #J-18808-Ljbffr