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Urgent: Head of Marketing and Communications
4 weeks ago
This is a 12-month parental leave cover contract position, reporting into the Chief Client Officer and can be based in Sydney or Brisbane.
As the Head of Marketing and Communications you will be responsible for the development and execution of the marketing and communication strategy across the HPX Group. Managing and mentoring a national team of marketing and communications professionals, you play an important role in driving business development and revenue growth.
This role will work closely with key internal stakeholders (Group Leadership, Hamilton Locke Partners, Source Principals, Helios Partners) who will look to you for commercial and insightful guidance. With a clean sheet of paper, you will have the opportunity to utilise your expertise in a consultative and innovative manner to make a marked impact on the business.
We are a culture-led environment with a genuinely unique strategy, where we put personal and professional development of our people at the centre of everything we do. A collaborative, team-centric approach will ensure you thrive in this role.
Responsibilities
Responsibilities of the role include:
1. Marketing & Communications Strategy
- Develop and execute the Group Marketing and Communication strategies across all brands to drive awareness, consideration and conversion, and support client retention.
- Develop a compelling content strategy, delivering content across multiple channels as part of a sustained effort to build reputation, relationships, and revenue.
- Use analytics and insights to inform the content strategy and identify next best step engagement with clients.
- Set measurable KPIs for all activities and initiatives undertaken and demonstrate ROI.
1. Lead generation and digital campaigns
- Collaborate with the business and Heads of BD to build strategies to support lead generation efforts across all Group brands.
- Develop and execute on a digital campaign strategy in order to drive brand awareness and lead generation.
- Use analytics and insights to measure engagement and ROI and optimise campaigns.
1. Content Development
- Collaborate with the business and Heads of BD to identify key issues facing clients across sectors and key growth areas.
- Develop a content pipeline and create engaging content (in multiple formats) centred around the issues that resonate with our target audiences.
- Use analytics and insights to measure engagement and ROI and adapt content pipeline.
1. Social Media and Website
- Proactively drive the social media strategy to support BD, marketing and communications objectives.
- Oversee all social media accounts, including monitoring engagement and interacting with our audience.
- Use analytics and insights to review and update campaigns and maintain engagement.
- Draft high quality, engaging content for social media channels.
- Manage the external website, including drafting high quality content.
- Monitor website analytics and share insights with the BD team and stakeholders to support client engagement.
1. Media
- Maintain strong relationships with and proactively pitch to business and legal media, delivering positive coverage and minimising any negative mentions.
- Develop and execute the HPX press strategy.
- Develop media campaigns for new partner appointments, acquisitions and new product and service offerings.
- Oversee and draft media releases.
About you
As a curious and analytical thinker who loves to solve business challenges, you will thrive in this collaborative culture, where thinking outside of the box is encouraged and rewarded.
You have a strong background in Marketing and Communications, with experience managing a high performing team. Experience in an organisation where growth and pipeline has been a focus is highly regarded as well as experience in a professional service or B2B environment.
You will have:
- a pragmatic, driven and professional approach.
- strong attention to detail.
- excellent communication and relationship building skills.
- a high level of attention to detail.
- the ability to efficiently manage multiple priorities and stakeholders.
The business
HPX Group is a rapidly growing professional services business, specialising in solving complex client problems and working with clients and advisers to build long-term.
We have built a high-growth, people-centric business that maximises our 'people experience' (PX) and believe this delivers the best 'client experience' (CX). We foster a vibrant culture, putting our people at the forefront of everything we do.
We are agile and flexible in our approach, with innovative state-of-the-art systems and technology that frees up our team from bureaucracy and administration. We actively develop a culture that supports employee health, wellness and development.
Put simply, we have created a work environment based on respect, trust, development, collaboration and innovation. This allows our people to grow and be the best version of themselves. In turn, this enables our people to do their best work, which ultimately makes our clients happy. This is a win-win-win.
We put our people's experience at the centre of everything we do.
What's in it for you
- Be mentored in a supportive environment, with access to quality work and professional development opportunities.
- A fun, collaborative and high-performing team environment with regular social events, training days and team retreats.
- Flexible working arrangements.
- A competitive remuneration package, including equity pursuant to the Group's ESS.
- An extra week's leave, as part of our employee personal development program.
- Full-day birthday leave.
Accessibility and Inclusion
At Hamilton Locke, our culture is made up of unique background and varying life experiences. We celebrate our people's differences across gender, gender identity, sexual orientation, age, ability, cultural backgrounds, and family and caring arrangements.
We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment process. If you require any support or reasonable adjustments to complete your application, please contact us at talent@hpxgroup.com.au.
How to Apply?
We prefer to work directly with candidates. If you are interested in this role, please click the 'Apply' button or contact the consultant, details below, for more information.
For more information on the HPX Group, please visit https://hpxgroup.com.au/ or follow us on LinkedIn here.
Agency submissions
HPX Group does not accept agency submissions unless the agency is specifically contacted by a member of the Recruitment Team. Please do not forward candidate profiles or resumes to partners, hiring managers or other employees - this will not constitute as an introduction to the firm and HPX Group will not be liable for a fee.
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