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Head of Demand Generation

1 month ago

Sydney, New South Wales, Australia Protecht Group Full time
About Protecht
We are a fast growth Governance, Risk & Compliance (GRC) SaaS business. We provide world-class enterprise risk management, compliance, training, and advisory services to over 350 customers across various industry sectors through our offices across APAC, USA & Europe.

The opportunity
As we scale globally, we're looking for a Head of Demand Generation to lead our digital marketing engine. The role is responsible to develop and execute data-driven marketing strategies to drive pipeline growth, customer acquisition and revenue.
This is a strategic and high-impact role for a growth-focused, customer-obsessed marketing leader. You'll be the driving force behind Protecht's global demand generation efforts—owning multi-channel programs, setting the standard for digital excellence, and delivering measurable business impact.

What you'll Do
Global Demand Generation Strategy

- Design and execute global digital marketing campaigns across paid media, content syndication, and email.
- Work closely with regional field marketing teams to align programs with local market needs and drive global consistency.
- Manage digital agencies for media planning, buying, and campaign execution to maximise ROI.
- Leverage HubSpot and automation tools to nurture leads, accelerate pipeline, and drive conversions.

Website & SEO Performance

- Own website strategy, performance, and UX—ensuring the site is optimised for engagement, SEO, and conversion.
- Lead Protecht's SEO roadmap (on-page, off-page, technical) to improve visibility and organic traffic.
- Collaborate with content and development teams to implement SEO-first content strategies and continuous CRO testing.

Email Marketing & Automation

- Oversee global email marketing strategy including segmentation, workflows, and performance optimisation.
- Develop lead capture, scoring, and routing processes in collaboration with marketing and revenue operations.
- Ensure compliance with global regulations (GDPR, CAN-SPAM) and drive measurable campaign improvements.

Data, Analytics & Continuous Optimisation

- Define KPIs, dashboards, and performance metrics across campaigns and channels.
- Lead the cross-functional Lead Quality Council, focusing on MQL to SQL conversion and lead governance.
- Use tools like Google Analytics, HubSpot, and Salesforce to inform decisions and continuously optimise performance.

Cross-Functional Collaboration & Leadership

- Lead Protecht's digital marketing centre of excellence, setting global best practices and scalable processes.
- Act as the primary marketing contact for sales teams on demand generation campaigns and pipeline-driving initiatives.
- Collaborate with content, sales, and product marketing teams to deliver integrated, high-impact campaigns.

What you'll bring

- 8+ years of experience in digital marketing, preferably in B2B SaaS environments
- Strong expertise in demand generation, website management, SEO, and email marketing
- Hands-on experience with paid media platforms including Google Ads, LinkedIn Ads, and programmatic
- Proficient in marketing and sales technology platforms, especially HubSpot and Salesforce
- Deep understanding of SEO best practices, website analytics, and conversion rate optimisation (CRO)
- Strong analytical mindset with the ability to track, report, and optimise campaign performance
- Experience managing external agencies for SEO and paid media
- Experience working within global or multi-regional marketing teams
- Excellent stakeholder management and communication skills across global functions

Why Protecht?
At Protecht, a positive and super friendly culture awaits you, where learning is valued and supported. We empower our people through leadership, training, knowledge-sharing, and mentorship. Here are some of the perks of working with Protecht:

- A highly flexible culture – our way of working lets people work across home and our offices.
- A strong commitment to your learning and development - fortnightly dedicated L&D afternoons
- Reward & Recognition programs
- A strong focus on work / life balance with access to Birthday leave, bonus days, paid parental leave and long service leave.
- Monthly social events
- Competitive remuneration | Annual Performance Bonus | Novated Car Leasing
- Generous Employee Referral program

Excited to lead the global growth engine at Protecht?
We'd love to hear from you. Apply now and help us redefine the future of digital demand generation.