Marketing Operations Lead

Marketing Operations Lead

Department: Marketing

Employment Type: Permanent - Full Time

Location: Sydney

Description

We’re looking for an experienced Marketing Operations Lead to manage the day-to-day operations of our in-house creative studio while also overseeing project workflow across the broader marketing team. In this role, you'll be the operational glue that sits at the heart of the marketing team, responsible for streamlining campaign planning, improving delivery processes, and ensuring optimal use of creative resources to deliver efficient work to the highest standard.

You’ll work cross-functionally with designers, animators, copywriters, marketers, and external vendors to ensure marketing projects are delivered on time, on brand, and with maximum impact. You’ll bring deep experience in integrated project and resource management, responsible for managing the systems and processes that enable marketing execution at scale and speed.

Role Responsibilities

1. Design Studio Resource Management

- Manage the workflow and resourcing of our in-house Creative Studio from briefing through to delivery, ensuring projects are well-scoped, prioritised, and allocated appropriately.
- Serve as the main liaison between the Creative Studio and the wider marketing team – reviewing all briefs to balance creative output with campaign needs.
- Run weekly creative resourcing meetings and maintain production schedules – including managing sudden shifts priorities and the knock-on effects on creative team output and project delivery.
- Implement systems or tools (where required) for resource scheduling, workload visibility, and performance tracking (i.e. Monday.com, Confluence/Jira, etc).
- Source and partner with external vendors or freelancers as needed.
- Champion quality and creative excellence by ensuring briefs are clear and creative teams are empowered to do their best work.

2. Marketing Operations & Project Management

- Define and implement end-to-end campaign and project management processes across the marketing team (incl. scoping, briefing and debriefing templates for consistent campaign planning).
- Introduce clear timelines, check-in points, and approvals processes to promote accountability within different departments and minimise project friction.
- Facilitate clear communication between creative, content, website, advertising and product marketing teams – ensuring campaign requirements are clearly defined.
- Monitor campaign delivery, flagging resourcing challenges or blockers early and proactively problem-solving.
- Drive weekly marketing standups and cross-functional status updates to ensure project visibility and appropriate prioritisation.

Skills & Experience

- Agency or in-house background: 6+ years’ experience in a marketing operations, project management or account management role – ideally in a creative or integrated agency, or a similar in-house environment.
- Briefing and workflow design: Experience developing clear, effective briefing processes and workflow systems.
- Multi-tasking and adaptability: A knack for managing multiple moving parts at once (timelines, approvals, studio resourcing) and adapting to shifting priorities.
- Project management tools: Hands-on with project management platforms (Monday.com, Notion, Asana, Trello, etc).
- Confident collaborator: Can work with a range of stakeholders - from designers to marketers to senior business leads - and align diverse teams to shared goals.
- Commercial awareness: Strong business acumen and can hold your own in cross-functional decision-making.
- Process-oriented with a human touch: Passionate about building structure but know how to keep things flexible, pragmatic, and team-friendly.
- Creative savvy: Respect and understand the creative process and how to protect and support great work through strong planning and briefing.
- Proactively problem-solving: Have the initiative and capability to identify and solve problems before they impact the wider business - always asking “how can we do this better?”

Reasons To Join Us

What We Offer

Betashares believes our most important asset is our people and we are proud of the culture we have built – but we are always striving to be better. We want every Betashares employee to be doing their best work and developing their careers. In addition to a competitive salary, we also offer:

- Continuous career development and training opportunities.
- Access to a health and wellbeing platform with physical, mental, social and financial support programs available.
- Volunteering days off, so you can contribute to a cause that matters to you.
- Conveniently located CBD offices with fully stocked kitchens, team breakfasts and catered lunches on a regular basis.
- Fun and inclusive social events.

Our Values

As our business continues to grow, we’re committed to creating a workplace that gives us all the best opportunity to succeed, and that is enjoyable to be a part of. We prize ambition and drive, but equally we value honesty and humility.

We support each other, and we respect our clients and our competitors. Innovation is in our DNA, and we are always looking for better ways to do things and are willing to take measured risks and learn from our mistakes along the way.

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