Digital Marketing Manager

Tyroola is Australia's leading pure play e-commerce platform for tyres and wheels, with the largest selection of products from top manufacturers.

We are proud disruptors of the $5 billion traditional tyre industry, where 95% of the sector still operates offline, and we are pioneering a significant shift to online tyre purchases.

But more than being the region's premier online tyre retailer, Tyroola distinguishes itself as a marketing and technology-driven company. Our recent addition to the Michelin Group, a global automotive industry leader, positions us for accelerated growth and innovation.

We are currently the fastest-growing online tyre retailer in Australia and New Zealand.

Our commitment to innovation and operational efficiency is at the forefront of our success. Imagine a driven, agile, and collaborative workplace – that's Tyroola.

If you are passionate about contributing to business growth, shaping the future, and delivering exceptional service and support to those who need it, Tyroola is the place for you.

Job Responsibilities and Experience Required

We are looking for an experienced Digital Marketing Manager to develop, implement, and manage our online marketing strategies for our e-commerce tyre company. The successful candidate will be responsible for all digital marketing activities, including website optimization, SEO, SEM, email marketing, social media, and online advertising. The ideal candidate has a proven track record of delivering successful digital marketing campaigns and can demonstrate a deep understanding of the e-commerce industry.

In this role, you'll be responsible for the following tasks:

- Develop and implement digital marketing strategies that align with business goals and objectives
- Estimate and forecast monthly revenue
- Oversee and manage marketing budgets
- Conduct market research and competitor analysis to stay informed on industry trends and consumer behavior
- Develop and manage SEO and SEM campaigns to improve website traffic and sales
- Create and manage online advertising campaigns, including Google Ads and Facebook Ads
- Analyze website data and make recommendations for website optimization and improvements
- Work with other departments to ensure consistent messaging and branding across all channels
- Stay up-to-date with new digital marketing trends and technologies

Strong Candidate's experience and qualifications will include:

- Bachelor's degree in marketing or related field
- 3+ years of experience in digital marketing, preferably in an e-commerce setting
- Proven track record of delivering successful digital marketing campaigns
- An advanced understanding of PPC (especially Google Ads), ideally from in-house e-commerce experience, is a requirement
- Experience with SEO and SEM campaigns, email marketing, social media management, and online advertising
- Strong analytical and problem-solving skills
- Excellent communication and interpersonal skills
- Ability to work independently and manage multiple projects simultaneously
- Knowledge and experience in Excel and Google Spreadsheets will be an advantage

Working With Us

At Tyroola, we value attitude, ability, and skills. Our diverse and dynamic team thrives in a flat organisational structure that promotes open communication, feedback, and collaboration. We invest in our people, empowering them through training opportunities that support their personal and professional growth. As a data-driven company, metrics and analytics guide us, making sure that our customers always come first. Committed to innovation, we strive to stay agile in a rapidly evolving market and drive success through a customer-centric and entrepreneurial mindset.

What's In It For You

Join Tyroola as our Digital Marketing Manager and unlock a world of opportunities

You'll benefit from our competitive compensation packages, flexible work arrangements, and gain access to pathways for career advancement. Play a pivotal role in shaping the future of the e-commerce tyre industry while enjoying the advantages of a permanent work-from-home set-up.

Salary range $70,000 - $80,000 AUD per year.

If you are looking for a great opportunity to make a real impact in a fast-growing company, apply today. Send your application to careers@tyroola.com.au.

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