Paid Media Specialist

Paid Media Specialist; Drive Performance in a High-Growth Environment

Join a high-performing team with a results-driven mindset, where continuous learning, collaboration, and mutual support are central to our culture. We are seeking a Paid Media Specialist with deep expertise in paid media platforms and a strong technical foundation in performance marketing.

In this role, you’ll leverage your skills in analytics, conversion tracking, UTM implementation, data feeds, Google Tag Manager, and Google Ads Editor to deliver efficient, high-impact campaigns. Experience with SA360, GA4, and programmatic advertising is highly regarded.

This is a strategic B2B lead generation role within a fast-growing team transitioning from agency to in-house. You’ll operate in a dynamic, high-pressure environment with significant commercial potential, particularly in the Australian market. Your contributions will be highly visible, recognised by senior leadership, and instrumental in shaping the future of our paid media function.

What You’ll Bring

- Minimum 4 years’ experience managing paid media campaigns across search, display, and social channels

- Proven ability to develop data-driven strategies, manage budgets, and deliver measurable ROI and KPIs

- Expertise in platforms such as Google Ads, Meta Ads Manager, LinkedIn Ads, and other digital tools

- Strong understanding of lead generation strategies and full-funnel campaign execution

- Analytical mindset with proficiency in interpreting performance data and driving optimisation

Key Responsibilities

- Develop and implement paid media campaigns across Google, Meta, and LinkedIn

- Write compelling ad copy and optimise creative assets to meet performance benchmarks

- Conduct keyword research and audience segmentation to enhance targeting

Performance Optimisation

- Monitor campaign performance and conduct A/B testing across ads and landing pages

- Apply data-driven insights to improve campaign efficiency and effectiveness

- Perform competitor analysis to safeguard market share and identify growth opportunities

Budget Management

- Assist in budget planning and daily pacing

- Reallocate spend strategically to maximise campaign performance

Stakeholder Collaboration

- Partner with the Paid Media Manager, brand, and content teams to ensure campaign alignment

- Communicate performance insights and recommendations to internal stakeholders

- Stay informed on industry trends and emerging technologies

- Prepare detailed performance reports and provide actionable insights using analytics tools

What you'll Enjoy:

🙋🏾♀️ Culture: you will be employed by an inclusive company that offers a team culture like no other in the industry - Flight Centre Travel Group Australia is proud to be a certified Great Place To Work® Australia New Zealand Pty Ltd

👐🏽 Our People: FCTG is an Equal Opportunity Employer and encourage all suitably qualified applicants to apply, including Aboriginal and Torres Strait Islander People and people from racial, ethnic, or ethno-religious minority groups and people with disability

🎉 Development: Individualised Learning & Development pathway options

🏆 Exclusive Staff Discounts: Accessible via our employee-only portal with 350+ of Australia’s leading retailers, health and wellness discounts, financial planning advice, employee share plan and more

🌏 Travel Discounts: Including family and friends - flights, hotels, tours, cruises, travel insurance and more

💎 Brightness of Future: Career opportunities in a network of brands and businesses across the globe - we promote from within

🥦 Corporate Health Discounts: Access exclusive discounts on health insurance plans for you and your family with our partner, BUPA, access to internal gym

🌞 Mental Health: Support and Employee Assistance Program for staff and family

🎉 Social: Regular awards nights, social team-building and industry events, with the opportunity to attend global conferences (Los Angeles in 2025)

🙏🏼 Giving Back: Corporate Social Responsibility program supporting nominated charities through Workplace Giving, volunteering and fundraising; paid parental and volunteer leave

💚 Sustainability: The protection of our environment is essential to the future of tourism, as a leading travel group, we have made efforts to affect positive change to the environment

Our Talent Acquisition Team kindly requests no unsolicited resumes or approaches from Recruitment Agencies. Flight Centre Travel Group is not responsible for any fees related to unsolicited resumes.

Paid Media Specialist - South Bank, QLD

Job no: 528292 Brand: Marketing Work type: Full time Location: Queensland Categories: Marketing and Communication

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