Commercial Product Manager

1 week ago

Bendigo, Victoria, Australia Diversified Communications Australia Full time
Our goal is to invigorate industries with commercial innovation. We want to see inspired ideas turn into opportunities that energise people and unite communities. We approach product management in the same way; by inviting the markets we serve to connect and engage, and by delivering compelling solutions for stronger business.

Reporting to the Head of Product, the Commercial Product Manager is responsible for guiding the success of the products, making strategic decisions for the current and next event. Using market and competitor analysis to deliver market-leading products and ultimately grow market share. Key to the role is the ability to bring together a cross-functional team ensuring continual development and improvement of the product. A combination of strategic thinking, analytical skills, and effective collaboration with cross-functional teams is required.

The Commercial Product Manager is responsible for management of the product through leadership, collaboration and transparency, ensuring it meets customer needs and achieves business objectives.

Job Description

Commercial Product Management

- Take responsibility for the design, development and roll-out of products that deliver against the commercial strategy for the brand and portfolio.
- Have foresight and insight to plan and develop the product roadmap looking out 12-24 months.
- Lead the development and implementation of the product growth and development plan in consultation with sales and marketing.
- Constantly strive for product innovation, identifying and filling product gaps and generating new ideas that grow market share, improve customer experience and drive growth.
- Develop a clear understanding of market, customers and competitor landscape in the market(s) that the product operates in.
- Closely assess competitor (direct and indirect) offerings, seeking opportunities for product differentiation.
- Prioritise product features and new initiatives (including show features and education) by ranking them against strategic goals and balancing the value that new features will deliver to our customers and to our business.
- Work closely with marketing, sales, and operations, to deliver market-led innovation and content / education.
- Clearly define the requirements for the overall product and the desired customer experience. Work closely with operations and marketing to ensure implementation is aligned to goals and objectives.
- Create and oversee product delivery roadmap that manages dependencies and cross-functional requirements against key milestones.
- Coordinate all activities required to bring the product to market, aligning the cross-functional teams involved – marketing, sales, operations, customer service.
- Develop new product ideas and develop appropriate go to market plans as required.
- Ensure product and customer feedback is seamlessly integrated into product planning and development.
- Build relationships with key customers, partners and associations within relevant markets.
- Take full ownership and accountability for the P&L for the product(s).
- In collaboration with the Head of Product, Marketing, Delivery and Sales teams, prepare annual product budgets.
- Manage the annual product budget, including all direct costs and revenues associated.
- Report on progress in monthly budget meetings, or when required.
- Ensure budgeted revenue, cost and margin (GP1) goals are met by working closely with sales, marketing and delivery.
- Work with the Head of Product in collaboration with sales, delivery and marketing teams to determine product pricing based on market research, associated costs and industry demand.
- Closely manage direct costs in collaboration with marketing, operations and other cross-functional teams.

Customer Experience

- Hold a deep understanding of customer experience, working with the marketing, operations and customer service teams to deliver a world-class experience across every facet of the product – before, during and after event.
- Champion opportunities to improve customer experience and test new strategies for driving customer value.
- Work closely with the customer experience and sales team to develop a customer experience process that increases customer satisfaction, retention and advocacy.
- Monitor and report on product health metrics, including NPS, Customer Satisfaction, Customer Retention, Customer Churn Rates, Exhibitor ROI.
- Work with the operations and marketing team to ensure professional service delivery for exhibitors and visitors (vendors and buyers) before, during and after the event.
- Identify and resolve customer issues as required.

Onsite and Occupational Health and Safety

- Adhere to and participate in all OH&S training. Ensure Diversified OH&S Policy is adhered to on-site by all stakeholders involved.
- In conjunction with the Head of Product oversee all aspects of the event.
- Manage the on-site team during the event.
- Work closely with the onsite sales team to positively impact re-sign targets.
- Work with Operations Manager to drive quality control and ensure Diversified standards are met when on-site.
- Work with operations to schedule and allocate responsibilities where necessary when on-site.

Company Advocacy and Professionalism

- Represent Diversified Communications Australia as a quality provider of commercial innovation, business networking and trade opportunity.
- Promote internal company advocacy through professional and courteous behaviour.
- Demonstrate behaviour aimed at breaking down barriers within the organisation.
- Reinforce company values with employees and model company values in own behaviour.
- Adhere to health and safety policies and procedures and reinforce behaviours with staff.
- Demonstrate the highest standard of ethical behaviour in all activities.

Desired Skills and Experience

- A relevant business/tertiary qualification preferred.
- Proven stakeholder management and communications skills.
- Experience leading cross-functional teams. Demonstrated capacity to manage multiple tasks simultaneously.
- Ability to plan and develop short- and medium-term product strategies and roadmaps.
- Minimum 5 years product management experience, preferably within an events or digital environment.
- Demonstrated ability to create, monitor and evaluate a budget and business plan.
- Time management and organisational skills with the ability to prioritise tasks efficiently.
- Proficiency in Microsoft Office (Word, Excel, PowerPoint).
- Ability to travel interstate and overseas when required and work irregular hours when required.

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