Senior, Nike Stores Retail Marketing Pacific
3 weeks ago
WHO YOU’LL WORK WITH
This role is within the Nike Direct Retail Brand Marketing Pacific team and reports directly into the Senior Manager Nike Direct Retail Brand/ Experience. This role supports the Retail Brand/ Experience Lead in delivering Nike-only retail experiences and services. The role collaborates closely with the Visual Merchandising & Styling (VMS) team to sharpen in-store consumer journey and elevate in-store retail brand elements. Key internal partners in Pacific include teams across Retail Marketing, Brand Management, Digital Marketing, Nike Direct Stores, Demand and Supply Management and Operations teams, as well as colleagues across Asia-Pacific Latin America (APLA) geography. External partnerships include Nike Store Partner team, creative agencies, suppliers, and vendors.
WHO WE ARE LOOKING FOR
Nike is seeking a highly motivated creative individual who is passionate about retail and brand storytelling. This person is driven and a doer, with a sharp eye for detail, and thrives dynamic, ever-evolving environment. They are passionate about sport, culture, and retail, and understand the power of brand storytelling and consumer connection through stores.
- Minimum 3 - 5 years of experience in retail marketing and/or brand marketing, visual merchandising, or similar experience.
- Bachelor’s degree in Marketing, Visual Merchandising or related field.
- High interest or background in sport, youth culture, sneakers, fashion and streetwear.
- Strong organisational and project management skills, with proven ability to juggle between the detail and big picture, while managing multiple and competing projects and priorities.
- Strong knowledge and interest in retail trends and innovations.
WHAT YOU’LL WORK ON
You will lead the briefing, planning and execution of in-store marketing campaigns each season, bringing seasonal and evergreen stories to life across the Nike Direct fleet, focused on NSP (Nike Stores Partnered).
- Partner and support the development of seasonal and non-seasonal marketing plans for NSP stores, across the different tiers of stores, partnering closely with the Nike Direct account team.
- Program and execute seasonal concept map campaign stories across the NSP fleet, partnering with brand marketing to elevate the consumer journey and traffic driving opportunities to support the storytelling.
- Partner with VMS to plan and execute seasonal in-store signage and graphics.
- Contribute to the creation of in-store signage for always-on products/collections, promotions and sale events, based on the Nike brand playbook.
- Collaborate with Nike Direct digital team to execute cross-channel projects and seasonal storytelling where possible.
- Support the execution of retail marketing stories for new store openings.
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